Jewish mad men: advertising and the design of the American Jewish experience
"It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men,...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New Brunswick, NJ [u.a.]
Rutgers Univ. Press
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns...from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")...Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising...like Albert Lasker and Bill Bernbach...and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States".. |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVI, 219 S., [4] Bl. Ill. |
| ISBN: | 9780813563763 9780813563756 9780813563770 |
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Datensatz im Suchindex
| _version_ | 1804153312537214976 |
|---|---|
| adam_text | JEWISH MAD MEN
/ STEINBERG, KERRI P. [AUTHOR.] 1959-
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
LIST OF ILLUSTRATIONS ACKNOWLEDGMENTS INTRODUCTION1 A PORTRAIT OF
AMERICAN JEWISH LIFE 2 THE SPACES AND PLACES OF JEWISH ADVERTISING:
JOSEPH JACOBS AND MARKET SEGMENTATION 3 MANISCHEWITZ AND MAXWELL HOUSE:
THE M&M OF JEWISH ADVERTISING 4 YOU SAY YOU WANT A REVOLUTION: THE
MAINSTREAMING OF JEWISH IDENTITY IN AMERICAN ADVERTISING 5 MATCHMAKER,
MATCHMAKER: JDATING IN THE DIGITAL AGE CONCLUSION: MORE THAN A MIRROR
NOTES BIBLIOGRAPHY INDEX COLOR PLATES BETWEEN PAGES 00 AND 00
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Steinberg, Kerri P. 1959- |
| author_GND | (DE-588)1071332619 |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.1089924073 |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Steinberg, Kerri P. 1959- Verfasser (DE-588)1071332619 aut Jewish mad men advertising and the design of the American Jewish experience Kerri P. Steinberg New Brunswick, NJ [u.a.] Rutgers Univ. Press 2015 XVI, 219 S., [4] Bl. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index "It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns...from Levy's Rye Bread ("You don't have to be Jewish to love Levy's") to Hebrew National hot dogs ("We answer to a higher authority")...Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising...like Albert Lasker and Bill Bernbach...and lesser known "Mad Men" like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States".. SOCIAL SCIENCE / Jewish Studies bisacsh SOCIAL SCIENCE / Popular Culture bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Geschichte Gesellschaft Wirtschaft Jews in advertising Advertising United States History Advertising Social aspects United States SOCIAL SCIENCE / Jewish Studies SOCIAL SCIENCE / Popular Culture BUSINESS & ECONOMICS / Advertising & Promotion Werbung (DE-588)4065541-6 gnd rswk-swf Juden (DE-588)4028808-0 gnd rswk-swf USA United States Ethnic relations USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbung (DE-588)4065541-6 s Juden (DE-588)4028808-0 s DE-604 LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027979801&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Steinberg, Kerri P. 1959- Jewish mad men advertising and the design of the American Jewish experience SOCIAL SCIENCE / Jewish Studies bisacsh SOCIAL SCIENCE / Popular Culture bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Geschichte Gesellschaft Wirtschaft Jews in advertising Advertising United States History Advertising Social aspects United States SOCIAL SCIENCE / Jewish Studies SOCIAL SCIENCE / Popular Culture BUSINESS & ECONOMICS / Advertising & Promotion Werbung (DE-588)4065541-6 gnd Juden (DE-588)4028808-0 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4028808-0 (DE-588)4078704-7 |
| title | Jewish mad men advertising and the design of the American Jewish experience |
| title_auth | Jewish mad men advertising and the design of the American Jewish experience |
| title_exact_search | Jewish mad men advertising and the design of the American Jewish experience |
| title_full | Jewish mad men advertising and the design of the American Jewish experience Kerri P. Steinberg |
| title_fullStr | Jewish mad men advertising and the design of the American Jewish experience Kerri P. Steinberg |
| title_full_unstemmed | Jewish mad men advertising and the design of the American Jewish experience Kerri P. Steinberg |
| title_short | Jewish mad men |
| title_sort | jewish mad men advertising and the design of the american jewish experience |
| title_sub | advertising and the design of the American Jewish experience |
| topic | SOCIAL SCIENCE / Jewish Studies bisacsh SOCIAL SCIENCE / Popular Culture bisacsh BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Geschichte Gesellschaft Wirtschaft Jews in advertising Advertising United States History Advertising Social aspects United States SOCIAL SCIENCE / Jewish Studies SOCIAL SCIENCE / Popular Culture BUSINESS & ECONOMICS / Advertising & Promotion Werbung (DE-588)4065541-6 gnd Juden (DE-588)4028808-0 gnd |
| topic_facet | SOCIAL SCIENCE / Jewish Studies SOCIAL SCIENCE / Popular Culture BUSINESS & ECONOMICS / Advertising & Promotion Geschichte Gesellschaft Wirtschaft Jews in advertising Advertising United States History Advertising Social aspects United States Werbung Juden USA United States Ethnic relations |
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