The Strategy Planning Process: Analyses, Options, Projects
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin ; Heidelberg
Springer
2015
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XVIII, 277 p.) Ill. |
| ISBN: | 9783662456491 |
| DOI: | 10.1007/978-3-662-45649-1 |
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Datensatz im Suchindex
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| adam_text | THE STRATEGY PLANNING PROCESS
/ GRUENIG, RUDOLF
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
PREFACE
BRIEF CONTENTS
CONTENTS
LIST OF FIGURES
LIST OF INSERTS
INTRODUCTION
PART I: IDEA OF STRATEGIC PLANNING
PART II: STRATEGIC DOCUMENTS AND STRATEGY PLANNING PROCESS
PART III: INITIALIZING STRATEGIC PLANNING
PART IV: STRATEGIC ANALYSIS AT THE CORPORAL LEVEL
PART V: DEVELOPING THE CORPORATE STRATEGY
PART VI: STRATEGIC ANALYSIS AT THE BUSINESS LEVEL
PART VII: DEVELOPING THE BUSINESS STRATEGIES
PART VIII: FINALIZING STRATEGIC PLANNING
GLOSSARY
INDEX
BIBLIOGRAPHY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
THE STRATEGY PLANNING PROCESS
/ GRUENIG, RUDOLF
: 2015
ABSTRACT / INHALTSTEXT
DEVELOPING FUTURE STRATEGIES FOR A COMPANY IS AN IMPORTANT AND COMPLEX
TASK, AND FORMS THE CORE ISSUE IN THIS BOOK. A COMPANY’S STRATEGY
DEFINES ITS FUTURE DIRECTION, SPECIFYING ITS DESIRED MARKET POSITION AND
KEY COMPETITIVE ADVANTAGES BOTH AT THE LEVEL OF MARKET OFFERS AND OF
RESOURCES. THIS BOOK PROVIDES CLEAR, STRAIGHTFORWARD ADVICE FOR
PROFESSIONALS: AFTER A BRIEF INTRODUCTION TO STRATEGIC PLANNING, A
HEURISTIC PROCESS FOR DETERMINING FUTURE STRATEGIES IS PRESENTED. IT
SHOWS HOW TO ANALYZE A COMPANY’S CURRENT SITUATION, DEVELOP AND ASSESS
OPTIONS FOR THE FUTURE, AND DEFINE IMPLEMENTATION PROJECTS. THROUGHOUT
THE BOOK, DETAILED RECOMMENDATIONS ARE ILLUSTRATED WITH THE HELP OF
NUMEROUS CONCRETE EXAMPLES. THE BOOK IS A FURTHER DEVELOPMENT OF THE
AUTHORS’ HIGHLY SUCCESSFUL PREVIOUS PUBLICATION “PROCESS-BASED
STRATEGIC PLANNING,” WHICH APPEARED IN SIX EDITIONS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 |
| author_GND | (DE-588)120447541 (DE-588)120447428 |
| author_facet | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 |
| author_role | aut aut |
| author_sort | Grünig, Rudolf 1954- |
| author_variant | r g rg r k rk |
| building | Verbundindex |
| bvnumber | BV042544831 |
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| ctrlnum | (OCoLC)908701760 (DE-599)BVBBV042544831 |
| dewey-full | 658.4092 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4092 |
| dewey-search | 658.4092 |
| dewey-sort | 3658.4092 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-662-45649-1 |
| format | Electronic eBook |
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| genre | 1\p (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV042544831 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T12:06:25Z |
| institution | BVB |
| isbn | 9783662456491 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027978837 |
| oclc_num | 908701760 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XVIII, 277 p.) Ill. |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer |
| record_format | marc |
| spellingShingle | Grünig, Rudolf 1954- Kühn, Richard 1939-2023 The Strategy Planning Process Analyses, Options, Projects Strategisches Management (DE-588)4124261-0 gnd Management (DE-588)4037278-9 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Führung (DE-588)4018776-7 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)4037278-9 (DE-588)4309237-8 (DE-588)4078609-2 (DE-588)4018776-7 (DE-588)4123623-3 |
| title | The Strategy Planning Process Analyses, Options, Projects |
| title_auth | The Strategy Planning Process Analyses, Options, Projects |
| title_exact_search | The Strategy Planning Process Analyses, Options, Projects |
| title_full | The Strategy Planning Process Analyses, Options, Projects by Rudolf Grünig, Richard Kühn |
| title_fullStr | The Strategy Planning Process Analyses, Options, Projects by Rudolf Grünig, Richard Kühn |
| title_full_unstemmed | The Strategy Planning Process Analyses, Options, Projects by Rudolf Grünig, Richard Kühn |
| title_short | The Strategy Planning Process |
| title_sort | the strategy planning process analyses options projects |
| title_sub | Analyses, Options, Projects |
| topic | Strategisches Management (DE-588)4124261-0 gnd Management (DE-588)4037278-9 gnd Strategische Planung (DE-588)4309237-8 gnd Unternehmensplanung (DE-588)4078609-2 gnd Führung (DE-588)4018776-7 gnd |
| topic_facet | Strategisches Management Management Strategische Planung Unternehmensplanung Führung Lehrbuch |
| url | https://doi.org/10.1007/978-3-662-45649-1 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978837&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978837&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT grunigrudolf thestrategyplanningprocessanalysesoptionsprojects AT kuhnrichard thestrategyplanningprocessanalysesoptionsprojects |