Inter-Regional Place Branding: Best Practices, Challenges and Solutions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schlagworte: | |
| Online-Zugang: | BHS01 BTU01 FFW01 TUM01 UBG01 UBT01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XII, 184 p. 11 illus., 6 illus. in color) |
| ISBN: | 9783319153292 |
| DOI: | 10.1007/978-3-319-15329-2 |
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Datensatz im Suchindex
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|---|---|
| adam_text | INTER-REGIONAL PLACE BRANDING
/ ZENKER, SEBASTIAN
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTER-REGIONAL PLACE BRANDING AND THE ROLE OF SO-CALLED META-BRANDS
THE RELATIONSHIP BETWEEN DIFFERENT LEVELS OF PLACE FOR PLACE BRANDING
A CO-OPERATIVE APPROACH TO LOCAL AND REGIONAL DEVELOPMENT
FACTORS INFLUENCING THE CHOICE OF A LIVING DESTINATION OF A HIGHLY
SKILLED WORKFORCE
DEVELOPMENT OF METHODOLOGY FOR MEASURING THE RESIDENTS UTILITY WITHIN
THE PLACE MARKETING: PROBLEM STATEMENT
CROSS-BORDER PLACE BRANDING: THE PERCEPTION OF CITIZENS
INTER-REGIONAL PLACE BRANDING CONCEPTS: THE ROLE OF AMENITY MIGRATION IN
PROMOTING PLACE- AND PEOPLE-CENTRED DEVELOPMENT
BEST PRACTICES OF CROSS-BORDER PLACE BRANDING IN EUROPE
REACHING A “CRITICAL MASS”: ANALYSIS OF INTER-REGIONAL CO-OPERATION
AMONGST COMMUNITIES IN ONTARIO, CANADA
CROSS-BORDER PLACE BRANDING: “ZOOMING IN” THE POTENTIAL CASE OF
NORTH OF PORTUGAL AND GALICIA
ONE REGIONAL MARKETING PROJECT, TWO AND A HALF REGIONS – EVALUATING
MARKETING ACTIVITIES OF REGIONS WITH RESPECT TO DIFFERENT STAKEHOLDER
PERSPECTIVES
CHALLENGES FOR INTERREGIONAL PLACE BRANDING FOR CRUISE TOURISM IN THE
BLACK SEA REGION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
INTER-REGIONAL PLACE BRANDING
/ ZENKER, SEBASTIAN
: 2015
ABSTRACT / INHALTSTEXT
THIS BOOK EXAMINES AND CLARIFIES KEY ASPECTS OF REGIONAL BRANDING WITH
THE SPECIAL FOCUS OF INTER-REGIONAL BRANDS. TODAY REGIONS ARE IN STRONG
COMPETITION FOR COMPANIES, TOURISTS, AND MOST OF ALL TALENT. IN ORDER TO
DIFFERENTIATE ONE REGION FROM ANOTHER, REGIONAL DEVELOPERS, POLITICIANS
AND PLANNERS INCREASINGLY FOCUS ON ESTABLISHING THE REGION AS A BRAND.
THIS IS BY NO MEANS EASY, SINCE PLACES ARE COMPLEX SYSTEMS OF
GEOGRAPHICAL ABSTRACTIONS IN WHICH EACH PLACE IS UNDERSTOOD IN RELATION
AND CONTRAST TO OTHER GEOGRAPHICAL ENTITIES. IN DOING SO, REGIONS NOT
ONLY DIFFERENTIATE, BUT ALSO COOPERATE (WITHIN ONE COUNTRY OR BETWEEN
COUNTRIES), BUILDING SO-CALLED INTER-REGIONAL BRANDS WITH AN EVEN HIGHER
DEGREE OF COMPLEXITY. ACCORDINGLY THIS VOLUME, PROVIDES A THEORETICALLY
WELL INFORMED BUT PRACTICALLY ORIENTED OVERVIEW OF THIS PHENOMENON –
INCLUDING NUMEROUS CASES AND BEST PRACTICES. AS SUCH, IT WILL STRONGLY
APPEAL TO BOTH ACADEMICS AND PRACTITIONERS IN THE FIELD
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Zenker, Sebastian |
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| discipline | Geowissenschaften Wirtschaftswissenschaften Umwelt |
| doi_str_mv | 10.1007/978-3-319-15329-2 |
| format | Electronic eBook |
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| spelling | Zenker, Sebastian Verfasser (DE-588)102948547X aut Inter-Regional Place Branding Best Practices, Challenges and Solutions edited by Sebastian Zenker, Björn P. Jacobsen Cham Springer International Publishing 2015 1 Online-Ressource (XII, 184 p. 11 illus., 6 illus. in color) txt rdacontent c rdamedia cr rdacarrier Geography Regional economics Environmental economics Economic Geography Regional/Spatial Science Environmental Economics Geografie Jacobsen, Björn P. Sonstige oth Erscheint auch als Druckausgabe 978-3-319-15328-5 https://doi.org/10.1007/978-3-319-15329-2 Verlag Volltext Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978430&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis Springer Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027978430&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Abstract |
| spellingShingle | Zenker, Sebastian Inter-Regional Place Branding Best Practices, Challenges and Solutions Geography Regional economics Environmental economics Economic Geography Regional/Spatial Science Environmental Economics Geografie |
| title | Inter-Regional Place Branding Best Practices, Challenges and Solutions |
| title_auth | Inter-Regional Place Branding Best Practices, Challenges and Solutions |
| title_exact_search | Inter-Regional Place Branding Best Practices, Challenges and Solutions |
| title_full | Inter-Regional Place Branding Best Practices, Challenges and Solutions edited by Sebastian Zenker, Björn P. Jacobsen |
| title_fullStr | Inter-Regional Place Branding Best Practices, Challenges and Solutions edited by Sebastian Zenker, Björn P. Jacobsen |
| title_full_unstemmed | Inter-Regional Place Branding Best Practices, Challenges and Solutions edited by Sebastian Zenker, Björn P. Jacobsen |
| title_short | Inter-Regional Place Branding |
| title_sort | inter regional place branding best practices challenges and solutions |
| title_sub | Best Practices, Challenges and Solutions |
| topic | Geography Regional economics Environmental economics Economic Geography Regional/Spatial Science Environmental Economics Geografie |
| topic_facet | Geography Regional economics Environmental economics Economic Geography Regional/Spatial Science Environmental Economics Geografie |
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