Monitoring und Controlling im Social Media Marketing: Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport"
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | German |
| Veröffentlicht: |
München
Utz
2015
|
| Schriftenreihe: | Schriftenreihe des internationalen Hochschulverbunds IUNworld
8 |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | V, 101 S. Ill., graph. Darst. 21 cm, 165 g |
| ISBN: | 9783831644537 3831644535 |
Internformat
MARC
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Datensatz im Suchindex
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| adam_text |
INHALTSVERZEICHNIS
ABBILDUNGSVERZEICHNIS III
TABELLENVEIZEICHNIS V
FLORIAN KAINZ, TOBIAS HAUPT, CHRISTIAN WERNER
DER MULTI-CHANNEL-ANSATZ IM SOCIAL-MEDIA-CONTROLLING
STATUS QUO. ERFOLGSFAKTOREN UND ENTWICKLUNGSTRENDS 6
TOBIAS HAUPT, FLORIAN KAINZ
STRATEGISCHES CONTROLLING IM SOCIAL MEDIA MARKETING
DARGESTELLT AM BEISPIEL EINES AUSGEWAEHLTEN FUSSBALLBUNDESLIGISTEN 17
SEPITA ANSARI PIR SERAEI
SOCIAL MEDIA MONITORING
MOEGLICHKEITEN DES SOCIAL MEDIA MONITORINGS FUER ORGANISATIONEN 29
KATHARINA SCHOETTL
SPONSORENINTEGRATION IM SOCIAL MEDIA MARKETING
MOEGLICHKEITEN UND ERFOLGSFAKTOREN, DARGESTELLT AM BEISPIEL SCHILDKROET
FITNESS UND
BENE MAYR 42
DIRKFJUNGELS
SOCIAL MEDIA IM SPORT ALS FORSCHUNGSFELD
FORSCHUNGSDIMENSIONEN, THEORIEN, EIKENNTNISMOEGLICHKEITEN 68
FLORIAN KREV, FLORIAN KAINZ, CHRISTIAN WERNER
TRENDS UND HERAUSFORDERUNGEN FUER SPONSORING IM SPORT
MIT BESONDEREM FOKUS AUF DIE DIGITALE WELT DES PROFESSIONELLEN FUSSBALLS
84
CLAUDIUS SCHIKORA, JOHANNES ADAMIETZ
SOCIAL-MEDIA-TRENDS UND -AUSBLICK
FUENF AUSGEWAEHLTE ENTWICKLUNGEN UND HERAUSFORDERUNGEN FUER UNTERNEHMEN 90
HTTP://D-NB.INFO/1069301256 |
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| author2 | Werner, Christian 1961- Kainz, Florian 1976- |
| author2_role | edt edt |
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| author_GND | (DE-588)130147931 (DE-588)1021606359 |
| author_facet | Werner, Christian 1961- Kainz, Florian 1976- |
| building | Verbundindex |
| bvnumber | BV042540791 |
| classification_rvk | QP 650 QQ 980 ZX 7130 |
| ctrlnum | (OCoLC)910439689 (DE-599)DNB1069301256 |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Sport Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| illustrated | Illustrated |
| indexdate | 2024-08-03T02:21:32Z |
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| language | German |
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| spelling | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" Christian Werner und Florian Kainz (Hrsg.) München Utz 2015 V, 101 S. Ill., graph. Darst. 21 cm, 165 g txt rdacontent n rdamedia nc rdacarrier Schriftenreihe des internationalen Hochschulverbunds IUNworld 8 Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Leistungssport (DE-588)4035254-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Controlling (DE-588)4070102-5 gnd rswk-swf Kommunikationspolitik Handlungsleitfaden Fußballmanagement angewandtes Management Multi-Channel-Kommunikation Multi-Channel-Ansatz Marketing-Mix Unternehmenskommunikation many-to-many-Kommunikation (DE-588)1071861417 Konferenzschrift gnd-content Leistungssport (DE-588)4035254-7 s Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s DE-604 Online-Marketing (DE-588)7706419-7 s Controlling (DE-588)4070102-5 s b DE-604 Werner, Christian 1961- (DE-588)130147931 edt Kainz, Florian 1976- (DE-588)1021606359 edt Expertentagung "Social Media Marketing im Spitzensport" 2. 2013 Ismaning Sonstige (DE-588)1070406856 oth Schriftenreihe des internationalen Hochschulverbunds IUNworld 8 (DE-604)BV042546277 8 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=5198561&prov=M&dok_var=1&dok_ext=htm Inhaltstext DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027974859&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" Schriftenreihe des internationalen Hochschulverbunds IUNworld Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Leistungssport (DE-588)4035254-7 gnd Social Media (DE-588)4639271-3 gnd Controlling (DE-588)4070102-5 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4035254-7 (DE-588)4639271-3 (DE-588)4070102-5 (DE-588)1071861417 |
| title | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" |
| title_auth | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" |
| title_exact_search | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" |
| title_full | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" Christian Werner und Florian Kainz (Hrsg.) |
| title_fullStr | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" Christian Werner und Florian Kainz (Hrsg.) |
| title_full_unstemmed | Monitoring und Controlling im Social Media Marketing Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" Christian Werner und Florian Kainz (Hrsg.) |
| title_short | Monitoring und Controlling im Social Media Marketing |
| title_sort | monitoring und controlling im social media marketing tagungsband zur 2 expertentagung social media marketing im spitzensport |
| title_sub | Tagungsband zur 2. Expertentagung "Social Media Marketing im Spitzensport" |
| topic | Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Leistungssport (DE-588)4035254-7 gnd Social Media (DE-588)4639271-3 gnd Controlling (DE-588)4070102-5 gnd |
| topic_facet | Online-Marketing Marketing Leistungssport Social Media Controlling Konferenzschrift |
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| volume_link | (DE-604)BV042546277 |
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