The new Chinese traveler: business opportunities from the Chinese travel revolution
"Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel indus...
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2014
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Palgrave pocket consultants
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Zusammenfassung: | "Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers".. |
| Beschreibung: | XI, 226 S. |
| ISBN: | 9781137397287 |
Internformat
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Datensatz im Suchindex
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| adam_text | THE NEW CHINESE TRAVELER
/ BOWERMAN, GARY [AUTHOR.]
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
1.BEYOND THE MIDDLE KINGDOM: THE MAKINGS OF A TRAVEL REVOLUTION
2.BUILDING A BRAND NEW INDUSTRY: FROM ADS TO THE NEW TOURISM LAW 3.GOING
GLOBAL: CHINA S NEW TRAVEL CLASS SPREADS ITS WINGS 4.MAGNETISED BY
MACAU: CREATING A GLOBAL TOURISM PHENOMENON 5.THE PURCHASING
PREROGATIVE: HONG KONG AND SHOPPING TOURISM 6.SUN, SEA & SHOPPING: CHINA
GOES TO THE BEACH 7.LIGHTS, CAMERA, ACTION: CHINESE TOURISM ON TV AND
FILM8.ALL AROUND THE WORLD: TOURISM MARKETERS TARGET CHINA 9.A PLACE TO
STAY: CHECKING IN WITH CHINESE TRAVELLERS 10. TAKING FLIGHT: CHINA S
AVIATION REVOLUTION 11. THE MEDIA GAME: PUBLISHING FOR THE MODERN
TRAVELLER 12. SMART TRAVEL, CHINESE STYLE: TRIP PLANNING AND NEW
TECHNOLOGY 13. KEEPING IT LOCAL: FAST TRAINS, SKI SLOPES AND THE NEW
MACAO 14. THE RESORT REVOLUTION: CHINESE WEEKENDERS IN SEARCH OF STYLE
15. ECONOMICS IN ACTION: BUSINESS TRAVELLERS EXPLORE NEW FRONTIERS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| dewey-full | 910.68/8 |
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| id | DE-604.BV042538755 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:24:26Z |
| institution | BVB |
| isbn | 9781137397287 |
| language | English |
| lccn | 014024815 |
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| physical | XI, 226 S. |
| publishDate | 2014 |
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| publisher | Palgrave Macmillan |
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| spelling | Bowerman, Gary Verfasser aut The new Chinese traveler business opportunities from the Chinese travel revolution Gary Bowerman 1. publ. Basingstoke Palgrave Macmillan 2014 XI, 226 S. txt rdacontent n rdamedia nc rdacarrier Palgrave pocket consultants "Going beyond the scenes of the Chinese travel revolution, this book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese leisure and business travelers. Featuring interviews with Chinese travelers, travel industry figures and travel journalists in different locations, global tourism boards, hoteliers, retail experts, marketing and branding consultants, the book helps business executives around the world to better understand the complexities and challenges of Chinese outbound travel, and create and deliver their own products and services that will meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers".. BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Industrie Wirtschaft Chinese Travel International travel China Business travel China Tourism China BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism LoC Fremddatenuebernahme application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027972858&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Bowerman, Gary The new Chinese traveler business opportunities from the Chinese travel revolution BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Industrie Wirtschaft Chinese Travel International travel China Business travel China Tourism China BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |
| title | The new Chinese traveler business opportunities from the Chinese travel revolution |
| title_auth | The new Chinese traveler business opportunities from the Chinese travel revolution |
| title_exact_search | The new Chinese traveler business opportunities from the Chinese travel revolution |
| title_full | The new Chinese traveler business opportunities from the Chinese travel revolution Gary Bowerman |
| title_fullStr | The new Chinese traveler business opportunities from the Chinese travel revolution Gary Bowerman |
| title_full_unstemmed | The new Chinese traveler business opportunities from the Chinese travel revolution Gary Bowerman |
| title_short | The new Chinese traveler |
| title_sort | the new chinese traveler business opportunities from the chinese travel revolution |
| title_sub | business opportunities from the Chinese travel revolution |
| topic | BUSINESS & ECONOMICS / Industries / Retailing bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism bisacsh Industrie Wirtschaft Chinese Travel International travel China Business travel China Tourism China BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism |
| topic_facet | BUSINESS & ECONOMICS / Industries / Retailing BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Industries / Hospitality, Travel & Tourism Industrie Wirtschaft Chinese Travel International travel China Business travel China Tourism China |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027972858&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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