The road to luxury: the evolution, markets, and strategies of luxury brand management
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Singapore
Wiley
[2015]
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext |
| Beschreibung: | xiv, 450 Seiten Illustrationen |
| ISBN: | 9780470830024 0470830026 |
Internformat
MARC
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| 245 | 1 | 0 | |a The road to luxury |b the evolution, markets, and strategies of luxury brand management |c Ashok Som ; Christian Blanckaert |
| 264 | 1 | |a Singapore |b Wiley |c [2015] | |
| 300 | |a xiv, 450 Seiten |b Illustrationen | ||
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Datensatz im Suchindex
| _version_ | 1806331160311103488 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Som, Ashok Blanckaert, Christian |
| author_GND | (DE-588)171910281 (DE-588)136985890 |
| author_facet | Som, Ashok Blanckaert, Christian |
| author_role | aut aut |
| author_sort | Som, Ashok |
| author_variant | a s as c b cb |
| building | Verbundindex |
| bvnumber | BV042528189 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)910107853 (DE-599)DNB103452142X |
| dewey-full | 650 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 650 - Management and auxiliary services |
| dewey-raw | 650 |
| dewey-search | 650 |
| dewey-sort | 3650 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042528189 |
| illustrated | Illustrated |
| indexdate | 2024-08-03T02:20:34Z |
| institution | BVB |
| isbn | 9780470830024 0470830026 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027962472 |
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| open_access_boolean | |
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| owner_facet | DE-1050 DE-1049 DE-M382 DE-M347 |
| physical | xiv, 450 Seiten Illustrationen |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Wiley |
| record_format | marc |
| spelling | Som, Ashok Verfasser (DE-588)171910281 aut The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som ; Christian Blanckaert Singapore Wiley [2015] xiv, 450 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Markenartikel (DE-588)4037584-5 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Luxusgütermarkt (DE-588)4192136-7 gnd rswk-swf Luxusgüterindustrie (DE-588)7674042-0 gnd rswk-swf Luxusgut (DE-588)4192138-0 gnd rswk-swf Luxus Wirtschaft TN000 Luxusgüterindustrie (DE-588)7674042-0 s Luxusgütermarkt (DE-588)4192136-7 s Markenartikel (DE-588)4037584-5 s Markenpolitik (DE-588)4144679-3 s DE-604 Luxusgut (DE-588)4192138-0 s Blanckaert, Christian Verfasser (DE-588)136985890 aut Erscheint auch als Online-Ausgabe, ePDF 978-0-470-83004-8 Erscheint auch als Online-Ausgabe, ePub 978-0-470-83005-5 Erscheint auch als Online-Ausgabe, oBook 978-1-118-81432-1 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4329560&prov=M&dok_var=1&dok_ext=htm Inhaltstext |
| spellingShingle | Som, Ashok Blanckaert, Christian The road to luxury the evolution, markets, and strategies of luxury brand management Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd Luxusgut (DE-588)4192138-0 gnd |
| subject_GND | (DE-588)4037584-5 (DE-588)4144679-3 (DE-588)4192136-7 (DE-588)7674042-0 (DE-588)4192138-0 |
| title | The road to luxury the evolution, markets, and strategies of luxury brand management |
| title_auth | The road to luxury the evolution, markets, and strategies of luxury brand management |
| title_exact_search | The road to luxury the evolution, markets, and strategies of luxury brand management |
| title_full | The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som ; Christian Blanckaert |
| title_fullStr | The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som ; Christian Blanckaert |
| title_full_unstemmed | The road to luxury the evolution, markets, and strategies of luxury brand management Ashok Som ; Christian Blanckaert |
| title_short | The road to luxury |
| title_sort | the road to luxury the evolution markets and strategies of luxury brand management |
| title_sub | the evolution, markets, and strategies of luxury brand management |
| topic | Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Luxusgütermarkt (DE-588)4192136-7 gnd Luxusgüterindustrie (DE-588)7674042-0 gnd Luxusgut (DE-588)4192138-0 gnd |
| topic_facet | Markenartikel Markenpolitik Luxusgütermarkt Luxusgüterindustrie Luxusgut |
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