A global view on intercultural management: challenges in a globalized world
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Rothlauf, Jürgen 1949- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Berlin De Gruyter Oldenbourg [2015]
Schlagworte:
Online-Zugang:Volltext
Beschreibung:Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments
Beschreibung:1 Online-Ressource (VI, 335 S.) graph. Darst.
ISBN:9783110376289
9783110397901
DOI:10.1515/9783110376289