The jet sex: airline stewardesses and the making of an American icon
In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, ming...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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| Online-Zugang: | DE-1043 DE-1046 DE-858 DE-859 DE-860 DE-188 DE-473 DE-739 Volltext |
| Zusammenfassung: | In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky. In this book, the author explores in rich detail how multiple forces--business strategy, advertising, race, sexuality, and Cold War politics--cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess--an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying--she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented--hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. |
| Beschreibung: | 1 Online-Ressource (287 Seiten) Illustrationen |
| ISBN: | 9780812207743 |
| DOI: | 10.9783/9780812207743 |
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| spelling | Vantoch, Victoria Verfasser aut The jet sex airline stewardesses and the making of an American icon Victoria Vantoch Philadelphia University of Pennsylvania Press [2013] © 2013 1 Online-Ressource (287 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier In the years after World War II, the airline stewardess became one of the most celebrated symbols of American womanhood. Stewardesses appeared on magazine covers, on lecture circuits, and in ad campaigns for everything from milk to cigarettes. Airlines enlisted them to pose for publicity shots, mingle with international dignitaries, and even serve (in sequined minidresses) as the official hostesses at Richard Nixon's inaugural ball. Embodying mainstream America's perfect woman, the stewardess was an ambassador of femininity and the American way both at home and abroad. Young, beautiful, unmarried, intelligent, charming, and nurturing, she inspired young girls everywhere to set their sights on the sky. In this book, the author explores in rich detail how multiple forces--business strategy, advertising, race, sexuality, and Cold War politics--cultivated an image of the stewardess that reflected America's vision of itself, from the wholesome girl-next-door of the 1940s to the cosmopolitan glamour girl of the Jet Age to the sexy playmate of the 1960s. Though airlines marketed her as the consummate hostess--an expert at pampering her mostly male passengers, while mixing martinis and allaying their fears of flying--she bridged the gap between the idealized 1950s housewife and the emerging "working woman." On the international stage, this select cadre of women served as ambassadors of their nation in the propaganda clashes of the Cold War. The stylish Pucci-clad American stewardess represented the United States as middle class and consumer oriented--hallmarks of capitalism's success and a stark contrast to her counterpart at Aeroflot, the Soviet national airline. Geschichte 1900-2000 Geschichte 1940-1970 gnd rswk-swf Handel, Kommunikation, Verkehr Flight attendants / United States / History / 20th century Air travel / History / 20th century Geschichte Flugbegleiterin (DE-588)4135254-3 gnd rswk-swf Luftverkehrsgesellschaft (DE-588)4036559-1 gnd rswk-swf Frau (DE-588)4018202-2 gnd rswk-swf Ikone (DE-588)4026532-8 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Ikone (DE-588)4026532-8 s Luftverkehrsgesellschaft (DE-588)4036559-1 s Frau (DE-588)4018202-2 s Flugbegleiterin (DE-588)4135254-3 s Geschichte 1940-1970 z DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-0-8122-4481-6 https://doi.org/10.9783/9780812207743 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Vantoch, Victoria The jet sex airline stewardesses and the making of an American icon Handel, Kommunikation, Verkehr Flight attendants / United States / History / 20th century Air travel / History / 20th century Geschichte Flugbegleiterin (DE-588)4135254-3 gnd Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Frau (DE-588)4018202-2 gnd Ikone (DE-588)4026532-8 gnd |
| subject_GND | (DE-588)4135254-3 (DE-588)4036559-1 (DE-588)4018202-2 (DE-588)4026532-8 (DE-588)4078704-7 |
| title | The jet sex airline stewardesses and the making of an American icon |
| title_auth | The jet sex airline stewardesses and the making of an American icon |
| title_exact_search | The jet sex airline stewardesses and the making of an American icon |
| title_full | The jet sex airline stewardesses and the making of an American icon Victoria Vantoch |
| title_fullStr | The jet sex airline stewardesses and the making of an American icon Victoria Vantoch |
| title_full_unstemmed | The jet sex airline stewardesses and the making of an American icon Victoria Vantoch |
| title_short | The jet sex |
| title_sort | the jet sex airline stewardesses and the making of an american icon |
| title_sub | airline stewardesses and the making of an American icon |
| topic | Handel, Kommunikation, Verkehr Flight attendants / United States / History / 20th century Air travel / History / 20th century Geschichte Flugbegleiterin (DE-588)4135254-3 gnd Luftverkehrsgesellschaft (DE-588)4036559-1 gnd Frau (DE-588)4018202-2 gnd Ikone (DE-588)4026532-8 gnd |
| topic_facet | Handel, Kommunikation, Verkehr Flight attendants / United States / History / 20th century Air travel / History / 20th century Geschichte Flugbegleiterin Luftverkehrsgesellschaft Frau Ikone USA |
| url | https://doi.org/10.9783/9780812207743 |
| work_keys_str_mv | AT vantochvictoria thejetsexairlinestewardessesandthemakingofanamericanicon |