Verfügbarkeit: Freud on Madison Avenue

Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America

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Bibliographische Detailangaben
1. Verfasser:	Samuel, Lawrence R. (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Philadelphia, Pa University of Pennsylvania Press 2010
Schlagworte:	Geschichte 1930-2010 Motivationspsychologie Unterschwellige Werbung Verbraucherverhalten USA
Online-Zugang:	FAB01 FAW01 FCO01 FHA01 FKE01 FLA01 UBG01 UPA01 Volltext Volltext
Beschreibung:	Biographical note: Lawrence R. Samuel is the founder of Culture Planning LLC and the author of several books, including Rich: The Rise and Fall of American Wealth Culture and Future: A Recent History Main description: Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter
Beschreibung:	1 Online-Ressource (232 S.)
ISBN:	9780812204872
DOI:	10.9783/9780812204872

Internformat

MARC


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Datensatz im Suchindex

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dewey-ones	659 - Advertising and public relations
dewey-raw	659.1019
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discipline	Wirtschaftswissenschaften
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era	Geschichte 1930-2010 gnd
era_facet	Geschichte 1930-2010
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indexdate	2024-07-10T01:23:58Z
institution	BVB
isbn	9780812204872
language	English
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spelling	Samuel, Lawrence R. Verfasser aut Freud on Madison Avenue Motivation Research and Subliminal Advertising in America Philadelphia, Pa University of Pennsylvania Press 2010 1 Online-Ressource (232 S.) txt rdacontent c rdamedia cr rdacarrier Biographical note: Lawrence R. Samuel is the founder of Culture Planning LLC and the author of several books, including Rich: The Rise and Fall of American Wealth Culture and Future: A Recent History Main description: Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products. This study follows the careers of Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, Edward Bernays, and the father of motivational research, Ernest Dichter Geschichte 1930-2010 gnd rswk-swf Motivationspsychologie (DE-588)4075001-2 gnd rswk-swf Unterschwellige Werbung (DE-588)4267227-2 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Verbraucherverhalten (DE-588)4062644-1 s Motivationspsychologie (DE-588)4075001-2 s Unterschwellige Werbung (DE-588)4267227-2 s Geschichte 1930-2010 z 1\p DE-604 https://doi.org/10.9783/9780812204872 Verlag Volltext http://www.degruyter.com/search?f_0=isbnissn&q_0=9780812204872&searchTitles=true Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Samuel, Lawrence R. Freud on Madison Avenue Motivation Research and Subliminal Advertising in America Motivationspsychologie (DE-588)4075001-2 gnd Unterschwellige Werbung (DE-588)4267227-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
subject_GND	(DE-588)4075001-2 (DE-588)4267227-2 (DE-588)4062644-1 (DE-588)4078704-7
title	Freud on Madison Avenue Motivation Research and Subliminal Advertising in America
title_auth	Freud on Madison Avenue Motivation Research and Subliminal Advertising in America
title_exact_search	Freud on Madison Avenue Motivation Research and Subliminal Advertising in America
title_full	Freud on Madison Avenue Motivation Research and Subliminal Advertising in America
title_fullStr	Freud on Madison Avenue Motivation Research and Subliminal Advertising in America
title_full_unstemmed	Freud on Madison Avenue Motivation Research and Subliminal Advertising in America
title_short	Freud on Madison Avenue
title_sort	freud on madison avenue motivation research and subliminal advertising in america
title_sub	Motivation Research and Subliminal Advertising in America
topic	Motivationspsychologie (DE-588)4075001-2 gnd Unterschwellige Werbung (DE-588)4267227-2 gnd Verbraucherverhalten (DE-588)4062644-1 gnd
topic_facet	Motivationspsychologie Unterschwellige Werbung Verbraucherverhalten USA
url	https://doi.org/10.9783/9780812204872 http://www.degruyter.com/search?f_0=isbnissn&q_0=9780812204872&searchTitles=true
work_keys_str_mv	AT samuellawrencer freudonmadisonavenuemotivationresearchandsubliminaladvertisinginamerica

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