Brand media strategy: integrated communications planning in the digital era
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, New York
Palgrave Macmillan
2014
|
| Ausgabe: | Second edition |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | 1 Online-Ressource (256 pages) |
| ISBN: | 9781137279569 9781137447715 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804153259907088384 |
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| any_adam_object | |
| author | Young, Antony |
| author_facet | Young, Antony |
| author_role | aut |
| author_sort | Young, Antony |
| author_variant | a y ay |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| isbn | 9781137279569 9781137447715 |
| language | English |
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| spelling | Young, Antony Verfasser aut Brand media strategy integrated communications planning in the digital era Antony Young Second edition New York, New York Palgrave Macmillan 2014 1 Online-Ressource (256 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Branding (Marketing) Internet marketing Social media Kommunikation (DE-588)4031883-7 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Markenpolitik (DE-588)4144679-3 s Kommunikation (DE-588)4031883-7 s Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Online-Werbung (DE-588)7636951-1 s Soziale Software (DE-588)7550143-0 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Young, Antony Brand media strategy integrated communications planning in the digital era Branding (Marketing) Internet marketing Social media Kommunikation (DE-588)4031883-7 gnd Online-Werbung (DE-588)7636951-1 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
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| title | Brand media strategy integrated communications planning in the digital era |
| title_auth | Brand media strategy integrated communications planning in the digital era |
| title_exact_search | Brand media strategy integrated communications planning in the digital era |
| title_full | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_fullStr | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_full_unstemmed | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_short | Brand media strategy |
| title_sort | brand media strategy integrated communications planning in the digital era |
| title_sub | integrated communications planning in the digital era |
| topic | Branding (Marketing) Internet marketing Social media Kommunikation (DE-588)4031883-7 gnd Online-Werbung (DE-588)7636951-1 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Branding (Marketing) Internet marketing Social media Kommunikation Online-Werbung Soziale Software Markenpolitik Online-Marketing Fallstudiensammlung |
| work_keys_str_mv | AT youngantony brandmediastrategyintegratedcommunicationsplanninginthedigitalera |