Leading digital strategy: driving business growth through effective e-commerce
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2015
|
| Edition: | 1. publ. |
| Subjects: | |
| Summary: | For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case |
| Item Description: | Includes bibliographical references and index |
| Physical Description: | vii, 232 pages Ill., graph. Darst. 24 cm |
| ISBN: | 9780749473099 0749473096 |
Staff View
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| 300 | |a vii, 232 pages |b Ill., graph. Darst. |c 24 cm | ||
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| id | DE-604.BV042510005 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:37:43Z |
| institution | BVB |
| isbn | 9780749473099 0749473096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027944543 |
| oclc_num | 908238521 |
| open_access_boolean | |
| owner | DE-92 DE-573 DE-862 DE-BY-FWS |
| owner_facet | DE-92 DE-573 DE-862 DE-BY-FWS |
| physical | vii, 232 pages Ill., graph. Darst. 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Bones, Christopher Hammersley, James Leading digital strategy driving business growth through effective e-commerce Electronic commerce Internet marketing Strategic planning Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7659857-3 (DE-588)4592128-3 |
| title | Leading digital strategy driving business growth through effective e-commerce |
| title_auth | Leading digital strategy driving business growth through effective e-commerce |
| title_exact_search | Leading digital strategy driving business growth through effective e-commerce |
| title_full | Leading digital strategy driving business growth through effective e-commerce Christopher Bones and James Hammersley |
| title_fullStr | Leading digital strategy driving business growth through effective e-commerce Christopher Bones and James Hammersley |
| title_full_unstemmed | Leading digital strategy driving business growth through effective e-commerce Christopher Bones and James Hammersley |
| title_short | Leading digital strategy |
| title_sort | leading digital strategy driving business growth through effective e commerce |
| title_sub | driving business growth through effective e-commerce |
| topic | Electronic commerce Internet marketing Strategic planning Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Internet marketing Strategic planning Digitalisierung Electronic Commerce Electronic Shopping Handel Online-Shop Online-Marketing |
| work_keys_str_mv | AT boneschristopher leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce AT hammersleyjames leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce |
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| Call Number: |
2000 QR 760 B712 |
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| Copy 1 | ausleihbar Available Place a Hold |