Leading digital strategy: driving business growth through effective e-commerce
For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers...
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Zusammenfassung: | For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | vii, 232 pages Ill., graph. Darst. 24 cm |
| ISBN: | 9780749473099 0749473096 |
Internformat
MARC
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| 035 | |a (OCoLC)908238521 | ||
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| 100 | 1 | |a Bones, Christopher |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Leading digital strategy |b driving business growth through effective e-commerce |c Christopher Bones and James Hammersley |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2015 | |
| 300 | |a vii, 232 pages |b Ill., graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 520 | 1 | |a For a business to thrive competitively in today's marketplace, it needs to have an effective e-commerce channel. Getting it right opens up new markets and opportunities; getting it wrong leads to declining revenues and profitability. To ensure effectiveness, business leaders and decision-makers must understand how e-commerce channels work to make the best strategic choices for their business. Drawing on experience in consulting to large complex organisations and ground-breaking primary research with senior executives from leading corporations, Leading Digital Strategy creates a convincing case | |
| 650 | 4 | |a Electronic commerce | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Strategic planning | |
| 650 | 7 | |a Electronic commerce |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Strategic planning |2 fast | |
| 650 | 7 | |a Digitalisierung |2 gnd | |
| 650 | 7 | |a Electronic Commerce |2 gnd | |
| 650 | 7 | |a Electronic Shopping |2 gnd | |
| 650 | 7 | |a Handel |2 gnd | |
| 650 | 7 | |a Online-Shop |2 gnd | |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Shop |0 (DE-588)7659857-3 |2 gnd |9 rswk-swf |
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| 689 | 0 | 0 | |a Electronic Commerce |0 (DE-588)4592128-3 |D s |
| 689 | 0 | 1 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | 2 | |a Online-Shop |0 (DE-588)7659857-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Hammersley, James |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027944543 | ||
Datensatz im Suchindex
| DE-BY-862_location | 2000 |
|---|---|
| DE-BY-FWS_call_number | 2000/QR 760 B712 |
| DE-BY-FWS_katkey | 579320 |
| DE-BY-FWS_media_number | 083000513120 |
| _version_ | 1824553554474434560 |
| any_adam_object | |
| author | Bones, Christopher Hammersley, James |
| author_facet | Bones, Christopher Hammersley, James |
| author_role | aut aut |
| author_sort | Bones, Christopher |
| author_variant | c b cb j h jh |
| building | Verbundindex |
| bvnumber | BV042510005 |
| classification_rvk | QP 650 QR 760 |
| ctrlnum | (OCoLC)908238521 (DE-599)BVBBV042510005 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042510005 |
| illustrated | Illustrated |
| indexdate | 2025-02-20T06:37:43Z |
| institution | BVB |
| isbn | 9780749473099 0749473096 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027944543 |
| oclc_num | 908238521 |
| open_access_boolean | |
| owner | DE-92 DE-573 DE-862 DE-BY-FWS |
| owner_facet | DE-92 DE-573 DE-862 DE-BY-FWS |
| physical | vii, 232 pages Ill., graph. Darst. 24 cm |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Kogan Page |
| record_format | marc |
| spellingShingle | Bones, Christopher Hammersley, James Leading digital strategy driving business growth through effective e-commerce Electronic commerce Internet marketing Strategic planning Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)7659857-3 (DE-588)4592128-3 |
| title | Leading digital strategy driving business growth through effective e-commerce |
| title_auth | Leading digital strategy driving business growth through effective e-commerce |
| title_exact_search | Leading digital strategy driving business growth through effective e-commerce |
| title_full | Leading digital strategy driving business growth through effective e-commerce Christopher Bones and James Hammersley |
| title_fullStr | Leading digital strategy driving business growth through effective e-commerce Christopher Bones and James Hammersley |
| title_full_unstemmed | Leading digital strategy driving business growth through effective e-commerce Christopher Bones and James Hammersley |
| title_short | Leading digital strategy |
| title_sort | leading digital strategy driving business growth through effective e commerce |
| title_sub | driving business growth through effective e-commerce |
| topic | Electronic commerce Internet marketing Strategic planning Electronic commerce fast Internet marketing fast Strategic planning fast Digitalisierung gnd Electronic Commerce gnd Electronic Shopping gnd Handel gnd Online-Shop gnd Online-Marketing (DE-588)7706419-7 gnd Online-Shop (DE-588)7659857-3 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Electronic commerce Internet marketing Strategic planning Digitalisierung Electronic Commerce Electronic Shopping Handel Online-Shop Online-Marketing |
| work_keys_str_mv | AT boneschristopher leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce AT hammersleyjames leadingdigitalstrategydrivingbusinessgrowththrougheffectiveecommerce |
THWS Schweinfurt Zentralbibliothek Lesesaal
| Signatur: |
2000 QR 760 B712 |
|---|---|
| Exemplar 1 | ausleihbar Verfügbar Bestellen |