Global electronic commerce: theory and case studies
Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Westland, J. Christopher (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Cambridge, Mass. MIT Press ©1999
Schlagworte:
Online-Zugang:FHA01
FHI01
FLA01
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Beschreibung:Includes bibliographical references (pages 581-585) and index
"Electronic commerce has spurred far-reaching changes in business, on multiple fronts, using many technologies. This book provides a deep, practical understanding of these technologies and their use in e-commerce. Unlike other books on e-commerce, it does not concentrate solely on the Internet. Instead, it suggests that the Internet is only a bridge technology - attractive because of its low cost and global reach, but unattractive because of its slow speed and poor user interface." "Each of the twelve chapters contains an overview of a current theory or practice followed by one or more business case studies. A combination of academic theory and case studies provides a comprehensive picture of how businesspeople use computers to revolutionalize the selling and delivery of their products and services."--Jacket
Beschreibung:1 Online-Ressource (xi, 592 pages)
ISBN:0262232057
0262286017
0585238219
9780262232050
9780262286015
9780585238210

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