Strategic positioning in the consulting industry: an emperical analysis of strategic groups and performance
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Köln
Eul
2014
|
| Ausgabe: | 1. Aufl. |
| Schriftenreihe: | Reihe: Planung, Organisation und Unternehmungsführung
135 |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XV, 184 S. 21 cm |
| ISBN: | 9783844103656 |
Internformat
MARC
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| 245 | 1 | 0 | |a Strategic positioning in the consulting industry |b an emperical analysis of strategic groups and performance |c Kerim Galal. With a foreword by Ansgar Richter |
| 250 | |a 1. Aufl. | ||
| 264 | 1 | |a Köln |b Eul |c 2014 | |
| 300 | |a XV, 184 S. |c 21 cm | ||
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Datensatz im Suchindex
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| adam_text | IX
TABLE OF CONTENTS
LIST OF TABLES XI
LIST OF FIGURES XIII
LIST OF ABBREVIATIONS XV
1 INTRODUCTION 1
1.1 BACKGROUND AND MOTIVATION 1
1.2 RESEARCH OBJECTIVES 6
1.3 RESEARCH APPROACH 8
1.3.1 DEFINING THE RESEARCH APPROACH 8
1.3.2 DEFINING THE CONSULTING MARKET. 10
1.4 STRUCTURE OF THE THESIS 13
2 THEORY ON STRATEGIC POSITIONING AND STRATEGIC GROUPS IS
2.1 STRATEGIC POSITIONING 15
2.1.1 THEORETICAL BACKGROUND. 15
2.1.1.1 THE NOTION OF STRATEGIC POSITIONING 15
2.1.1.2 DIMENSIONS OF STRATEGIC POSITIONING 21
2.1.2 POSITIONING STRATEGIES 34
2.1.2.1 POSITIONING NEAR TO COMPETITORS 34
2.1.2.2 POSITIONING FAR FROM COMPETITORS 40
2.1.2.3 POSITIONING ON THE COMPETITIVE CUSP 43
2.2 STRATEGIC GROUPS 50
2.2.1 THEORETICAL BACKGROUND. 50
2.2.1.1 DEFINING STRATEGIC GROUPS 50
2.2.1.2 STRATEGIC GROUPS BETWEEN INDUSTRY- AND FIRM-LEVEL 56
2.2.2 THEORETICAL APPROACHES IN STRATEGIC GROUP RESEARCH 59
2.2.3 EMPIRICAL EVIDENCE ON STRATEGIC GROUPS 68
2.2.3.1 EVIDENCE ON THE EXISTENCE OF STRATEGIC GROUPS 69
2.2.3.2 EVIDENCE ON THE STRATEGIC GROUPS-PERFORMANCE RELATIONSHIP 71
2.3 HYPOTHESES 75
3 EMPIRICAL APPROACH AND METHODOLOGY 79
3.1 RESEARCH DESIGN 79
3.2 DATA AND VARIABLES 80
HTTP://D-NB.INFO/1065739958
X
3.2.1 DATA COLLECTION AND
SAMPLE COMPOSITION 81
3.2.2 VARIABLES AND OPERATIONALIZATION 84
3.2.2.1 CONTENT ANALYSES AND CODING OF DATA 84
3.2.2.2 VARIABLES AND RATING RULES 86
3.3 ANALYTICAL METHODS 98
3.3.1 STRATEGIC GROUP A NALYSIS 98
3.3.1.1 RELEVANCE OF CLUSTER ANALYSIS 98
3.3.1.2 THREE CHOICES WITHIN CLUSTER ANALYSIS 99
3.3.1.3 MULTINOMIAL LOGISTIC REGRESSION AND ADDITIONAL ANALYSES 103
3.3.2 A NALYSIS OF PERFORMANCE DIFFERENCES 104
3.3.2.1 ANALYSIS OF PERFORMANCE DIFFERENCES ACROSS STRATEGIC GROUPS 104
3.3.2.2 ANALYSIS OF PERFORMANCE DIFFERENCES WITHIN STRATEGIC GROUPS 105
3.3.3 EXCURSION: STRUCTURAL ALIGNMENT VIEW OF SIMILARITY 106
4 RESULTS 109
4.1 STRATEGIC GROUP RESULTS 109
4.1.1 CLUSTERING RESULTS 109
4.1.2 RESULTS OF ADDITIONAL ANALYSES 122
4.2 RESULTS OF PERFORMANCE DIFFERENCES ANALYSES 124
4.2.1 RESULTS OF PERFORMANCE DIFFERENCES ACROSS STRATEGIC GROUPS 127
4.2.2 RESULTS OF PERFORMANCE DIFFERENCES WITHIN STRATEGIC GROUPS 128
5 DISCUSSION 135
5.1 REFLECTION ON THEORY 135
5.2 IMPLICATIONS FOR CONSULTING
FIRMS AND CLIENTS 148
6 CONCLUSION 153
6.1 OVERALL SUMMARY 153
6.2 OUTLOOK, AND FUTURE RESEARCH 156
LIST OF REFERENCES 159
APPENDIX 178
|
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| dewey-search | 338.47658460943 |
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| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| edition | 1. Aufl. |
| format | Thesis Book |
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| spelling | Galal, Kerim 1980- Verfasser (DE-588)1070114693 aut Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance Kerim Galal. With a foreword by Ansgar Richter 1. Aufl. Köln Eul 2014 XV, 184 S. 21 cm txt rdacontent n rdamedia nc rdacarrier Reihe: Planung, Organisation und Unternehmungsführung 135 Zugl.: Wiesbaden, EBS Univ. für Wirtschaft und Recht, Diss., 2013 u.d.T.: Galal, Kerim: Strategic positioning in the consulting industry: strategic groups and performance Wettbewerbsstrategie (DE-588)4200234-5 gnd rswk-swf Strategische Gruppe Wirtschaft (DE-588)7635582-2 gnd rswk-swf Beratungsmarkt (DE-588)4236373-1 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Beratungsmarkt (DE-588)4236373-1 s Strategische Gruppe Wirtschaft (DE-588)7635582-2 s Wettbewerbsstrategie (DE-588)4200234-5 s DE-604 Reihe: Planung, Organisation und Unternehmungsführung 135 (DE-604)BV000015351 135 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027935545&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Galal, Kerim 1980- Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance Reihe: Planung, Organisation und Unternehmungsführung Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategische Gruppe Wirtschaft (DE-588)7635582-2 gnd Beratungsmarkt (DE-588)4236373-1 gnd |
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| title | Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance |
| title_auth | Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance |
| title_exact_search | Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance |
| title_full | Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance Kerim Galal. With a foreword by Ansgar Richter |
| title_fullStr | Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance Kerim Galal. With a foreword by Ansgar Richter |
| title_full_unstemmed | Strategic positioning in the consulting industry an emperical analysis of strategic groups and performance Kerim Galal. With a foreword by Ansgar Richter |
| title_short | Strategic positioning in the consulting industry |
| title_sort | strategic positioning in the consulting industry an emperical analysis of strategic groups and performance |
| title_sub | an emperical analysis of strategic groups and performance |
| topic | Wettbewerbsstrategie (DE-588)4200234-5 gnd Strategische Gruppe Wirtschaft (DE-588)7635582-2 gnd Beratungsmarkt (DE-588)4236373-1 gnd |
| topic_facet | Wettbewerbsstrategie Strategische Gruppe Wirtschaft Beratungsmarkt Deutschland Hochschulschrift |
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