Fundamentals of business-to-business marketing: mastering business markets
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham [u.a.]
Springer
2015
|
| Schriftenreihe: | Springer texts in business and economics
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 330 S. graph. Darst. |
| ISBN: | 9783319124629 |
Internformat
MARC
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| 264 | 1 | |a Cham [u.a.] |b Springer |c 2015 | |
| 300 | |a VII, 330 S. |b graph. Darst. | ||
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Datensatz im Suchindex
| _version_ | 1804153222571491328 |
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1 The Market Process................................................. 1
Wulff Plinke and lan Wilkinson
2 The Core Concept of Marketing Management.......................... 77
Wulff Plinke
3 Introduction to Business-to-Business Marketing................... 129
Michael Kleinaltenkamp
4 Business Buying Behavior......................................... 171
Sabine Fließ, Wesley Johnston, and Christina Sichtmann
5 Procurement Policy............................................... 227
Bernd Günter, Matthias KuhL Markus Ungruhe, and Ian Wilkinson
6 Business Market Research......................................... 275
Frank Jacob and Rolf Weiber
Index
327
|
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042488509 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:23:11Z |
| institution | BVB |
| isbn | 9783319124629 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027923339 |
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| physical | VII, 330 S. graph. Darst. |
| publishDate | 2015 |
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| series2 | Springer texts in business and economics |
| spelling | Fundamentals of business-to-business marketing mastering business markets Michael Kleinaltenkamp ... (eds.) Cham [u.a.] Springer 2015 VII, 330 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Springer texts in business and economics Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s 1\p DE-604 Kleinaltenkamp, Michael 1955- Sonstige (DE-588)170258173 oth Erscheint auch als Online-Ausgabe 978-3-319-12463-6 Digitalisierung UB Regensburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027923339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Fundamentals of business-to-business marketing mastering business markets Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| subject_GND | (DE-588)4631075-7 |
| title | Fundamentals of business-to-business marketing mastering business markets |
| title_auth | Fundamentals of business-to-business marketing mastering business markets |
| title_exact_search | Fundamentals of business-to-business marketing mastering business markets |
| title_full | Fundamentals of business-to-business marketing mastering business markets Michael Kleinaltenkamp ... (eds.) |
| title_fullStr | Fundamentals of business-to-business marketing mastering business markets Michael Kleinaltenkamp ... (eds.) |
| title_full_unstemmed | Fundamentals of business-to-business marketing mastering business markets Michael Kleinaltenkamp ... (eds.) |
| title_short | Fundamentals of business-to-business marketing |
| title_sort | fundamentals of business to business marketing mastering business markets |
| title_sub | mastering business markets |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd |
| topic_facet | Business-to-Business-Marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027923339&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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