Business cases: [1] Internationalisation strategies in global player companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
München
AVMpress
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Beschreibung: | VI, 239 S. Ill., graph. Darst. 210 mm x 148 mm, 362 g |
| ISBN: | 9783869246147 |
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Datensatz im Suchindex
| _version_ | 1806330979440132096 |
|---|---|
| adam_text |
PAGE
1. THE IMPORTANCE OF A STRONG BRAND IN THE INTERNATIONAL
MARKETING BY THE EXAMPLE OF DR. ING HE F. PORSCHE AG
(KOFLER, M.) 1
2. SALES AND DISTRIBUTION STRATEGY OF VOLKSWAGEN IN
SOUTH AMERICA/BRAZIL
(DAIBENZEIHER, J.) 25
3. TUPPERWARE BRANDS CORPORATION - AN INTERNATIONAL COMPANY
(MEYER) 43
4. REVERSE INNOVATION AND THE EXAMPLE TATA NANO
(THILOFY, M.) 67
5. WORLD OF COFFEE - HOW COMPANIES INTRODUCED COFFEE TO CHINA
(SCHAFER) 87
6. THE SITUATION OF THE AIRLINE ALLIANCE STAR ALLIANCE IN BRAZIL
WITH TAM LEAVING AND AVIANCA BRASIL JOINING THE
STAR ALLIANCE - OTHER POSSIBLE PARTNERS IN THE DOMESTIC MARKET
(FRANK, S.) 101
7. VIRTUAL TEAMS AT SAP
(KOSIOL, S.) 117
8. TECHNICAL CHALLENGES IN CROSSBORDER RAIL TRAFFIC
(MEYER, A.) 135
9. E-COMMERCE IN INDIA AS PART OF THE LECTURE
INTERNATIONAL MANAGEMENT
(GIES, I.) 155
10. CHINA- MARKET OF THE FUTURE
(SCHMIDT, J.) 175
11. IKEA'S GROWTH STRATEGY IN THE CHINESE MARKET
(FONSECA, J.) 193
12. INTERNATIONALIZATION STRATEGIES OF ALDI AND LIDL
PROCEDURE, GOALS, COMPARISON
(HERB, M.) 203
13. FOREIGN CHAIN STORE TRADING CONCERNS IN GERMANY
USING THE EXAMPLE OF IKEA
(SCHMITZ, L.) 225
VI
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