Handbook of research on effective advertising strategies in the social media age:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hershey, PA
IGI Global
2015
|
| Schriftenreihe: | Advances in marketing, customer relationship management, and E-services (ANCRMES) book series
|
| Schlagworte: | |
| Beschreibung: | XXIX, 509 S. Ill., graph. Darst. |
| ISBN: | 9781466681255 9781466681262 |
Internformat
MARC
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| 020 | |a 9781466681262 |c EBook |9 978-1-4666-8126-2 | ||
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| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Taskiran, Nurdan Oncel |e Verfasser |0 (DE-588)1064698778 |4 aut | |
| 245 | 1 | 0 | |a Handbook of research on effective advertising strategies in the social media age |c Nurdan Öncel Taskiran, Recep Yilmaz |
| 264 | 1 | |a Hershey, PA |b IGI Global |c 2015 | |
| 300 | |a XXIX, 509 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Advances in marketing, customer relationship management, and E-services (ANCRMES) book series | |
| 655 | 7 | |8 1\p |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 700 | 1 | |a Yilmaz, Recep |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027921781 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| author | Taskiran, Nurdan Oncel Yilmaz, Recep |
| author_GND | (DE-588)1064698778 |
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| author_role | aut aut |
| author_sort | Taskiran, Nurdan Oncel |
| author_variant | n o t no not r y ry |
| building | Verbundindex |
| bvnumber | BV042486923 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)910714440 (DE-599)BVBBV042486923 |
| discipline | Wirtschaftswissenschaften |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:23:09Z |
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| isbn | 9781466681255 9781466681262 |
| language | English |
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| physical | XXIX, 509 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | IGI Global |
| record_format | marc |
| series2 | Advances in marketing, customer relationship management, and E-services (ANCRMES) book series |
| spelling | Taskiran, Nurdan Oncel Verfasser (DE-588)1064698778 aut Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taskiran, Recep Yilmaz Hershey, PA IGI Global 2015 XXIX, 509 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Advances in marketing, customer relationship management, and E-services (ANCRMES) book series 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Yilmaz, Recep Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Taskiran, Nurdan Oncel Yilmaz, Recep Handbook of research on effective advertising strategies in the social media age |
| subject_GND | (DE-588)4143413-4 |
| title | Handbook of research on effective advertising strategies in the social media age |
| title_auth | Handbook of research on effective advertising strategies in the social media age |
| title_exact_search | Handbook of research on effective advertising strategies in the social media age |
| title_full | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taskiran, Recep Yilmaz |
| title_fullStr | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taskiran, Recep Yilmaz |
| title_full_unstemmed | Handbook of research on effective advertising strategies in the social media age Nurdan Öncel Taskiran, Recep Yilmaz |
| title_short | Handbook of research on effective advertising strategies in the social media age |
| title_sort | handbook of research on effective advertising strategies in the social media age |
| topic_facet | Aufsatzsammlung |
| work_keys_str_mv | AT taskirannurdanoncel handbookofresearchoneffectiveadvertisingstrategiesinthesocialmediaage AT yilmazrecep handbookofresearchoneffectiveadvertisingstrategiesinthesocialmediaage |