Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
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| Schriftenreihe: | Progress in IS
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| Schlagworte: | |
| Online-Zugang: | BTU01 FAB01 FAW01 FHA01 FHI01 FHM01 FHN01 FHO01 FHR01 FKE01 FLA01 FNU01 FRO01 FWS01 FWS02 HWR01 UBG01 UBT01 UBY01 UEI01 UPA01 Volltext Inhaltsverzeichnis Abstract |
| Beschreibung: | 1 Online-Ressource (XV, 153 p.) Ill. |
| ISBN: | 9783319161150 |
| ISSN: | 2196-8705 |
| DOI: | 10.1007/978-3-319-16115-0 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 554378 |
|---|---|
| _version_ | 1806179244718424064 |
| adam_text | MULTICHANNEL COMMERCE
/ TRENZ, MANUEL
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
OFFLINE, ONLINE AND MULTICHANNEL COMMERCE
PERCEPTION AND VALUATION OF MC INTEGRATION SERVICES
PURCHASE SPECIFIC AND INDIVIDUAL DIFFERENCES
REFLECTION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
MULTICHANNEL COMMERCE
/ TRENZ, MANUEL
: 2015
ABSTRACT / INHALTSTEXT
THIS BOOK TAKES AN IN-DEPTH LOOK AT CONSUMER BEHAVIOR IN THE CONTEXT OF
MULTICHANNEL COMMERCE, AND EXPLORES HOW THE CONVERGENCE OF PHYSICAL AND
ELECTRONIC CHANNELS INFLUENCES CONSUMER DECISION-MAKING IN A
MULTICHANNEL ENVIRONMENT. IN THIS REGARD, IT GOES FAR BEYOND EXPLAINING
CHOICES BETWEEN ONLINE AND OFFLINE SALES CHANNELS, INSTEAD PROVIDING
INSIGHTS INTO HOW THE INTERPLAY BETWEEN DIFFERENT CHANNEL TYPES IS
VALUED BY DIFFERENT CONSUMER TYPES AND FOR DIFFERENT PRODUCTS. THE BOOK
EXTENDS PREVIOUS CONCEPTUALIZATIONS OF MULTICHANNEL COMMERCE TO REFLECT
AND INCORPORATE RECENT TECHNOLOGICAL ADVANCES. THE RESULTS PROVIDE
VALUABLE GUIDELINES ON HOW, WHY AND WHEN MULTICHANNEL INTEGRATION
SERVICES CAN BE EXPLOITED BY CLASSICAL RETAILERS, HELPING THEM TO
COMPETE WITH THEIR PURELY ONLINE COMPETITORS ON THE INTERNET
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Trenz, Manuel 1985- |
| author_GND | (DE-588)1065094035 |
| author_facet | Trenz, Manuel 1985- |
| author_role | aut |
| author_sort | Trenz, Manuel 1985- |
| author_variant | m t mt |
| building | Verbundindex |
| bvnumber | BV042481899 |
| classification_rvk | QP 620 QP 621 |
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| dewey-full | 658.87 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.87 |
| dewey-search | 658.87 |
| dewey-sort | 3658.87 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-16115-0 |
| format | Electronic eBook |
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| genre | 1\p (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV042481899 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T12:05:56Z |
| institution | BVB |
| isbn | 9783319161150 |
| issn | 2196-8705 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027916858 |
| oclc_num | 906205497 |
| open_access_boolean | |
| owner | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| owner_facet | DE-1046 DE-1043 DE-Aug4 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-92 DE-2070s DE-573 DE-M347 DE-703 DE-739 DE-634 DE-824 DE-860 DE-898 DE-BY-UBR DE-861 DE-1051 DE-706 |
| physical | 1 Online-Ressource (XV, 153 p.) Ill. |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Progress in IS |
| spellingShingle | Trenz, Manuel 1985- Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels Electronic Shopping (DE-588)4215399-2 gnd Kundendienst (DE-588)4135134-4 gnd Marketingtheorie (DE-588)4168911-2 gnd Absatzweg (DE-588)4112445-5 gnd Electronic Commerce (DE-588)4592128-3 gnd Führungstheorie (DE-588)4247909-5 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| subject_GND | (DE-588)4215399-2 (DE-588)4135134-4 (DE-588)4168911-2 (DE-588)4112445-5 (DE-588)4592128-3 (DE-588)4247909-5 (DE-588)4725388-5 (DE-588)4684051-5 (DE-588)4113937-9 |
| title | Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels |
| title_auth | Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels |
| title_exact_search | Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels |
| title_full | Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels by Manuel Trenz |
| title_fullStr | Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels by Manuel Trenz |
| title_full_unstemmed | Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels by Manuel Trenz |
| title_short | Multichannel Commerce |
| title_sort | multichannel commerce a consumer perspective on the integration of physical and electronic channels |
| title_sub | A Consumer Perspective on the Integration of Physical and Electronic Channels |
| topic | Electronic Shopping (DE-588)4215399-2 gnd Kundendienst (DE-588)4135134-4 gnd Marketingtheorie (DE-588)4168911-2 gnd Absatzweg (DE-588)4112445-5 gnd Electronic Commerce (DE-588)4592128-3 gnd Führungstheorie (DE-588)4247909-5 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Supply Chain Management (DE-588)4684051-5 gnd |
| topic_facet | Electronic Shopping Kundendienst Marketingtheorie Absatzweg Electronic Commerce Führungstheorie Mehrgleisiger Vertrieb Supply Chain Management Hochschulschrift |
| url | https://doi.org/10.1007/978-3-319-16115-0 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027916858&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027916858&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT trenzmanuel multichannelcommerceaconsumerperspectiveontheintegrationofphysicalandelectronicchannels |