Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference:
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cham
Springer International Publishing
2015
|
| Schriftenreihe: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science
|
| Schlagworte: | |
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| Beschreibung: | 1 Online-Ressource (XXV, 520 p.) Ill. |
| ISBN: | 9783319132488 |
| ISSN: | 2363-6165 |
| DOI: | 10.1007/978-3-319-13248-8 |
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 554331 |
|---|---|
| _version_ | 1824554416001253377 |
| adam_text | PROCEEDINGS OF THE 1992 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/ CRITTENDEN, VICTORIA L.
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
CHANNEL MANAGEMENT
CONSUMER AND ORGANIZATIONAL BUYER BEHAVIOR
INTERNATIONAL MARKETING
MARKETING EDUCATION
MARKETING AND THE LAW
PRODUCT AND PRICING MANAGEMENT
PROMOTION MANAGEMENT
RESEARCH AGENDA FOR MARKETING IN THE 21ST CENTURY
RESEARCH METHODOLOGY
RETAILING AND RESELLING
SERVICES MARKETING
STRATEGIC PLANNING
JANE K. FENYO STUDENT PAPER COMPETITION
ADDENDUM
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PROCEEDINGS OF THE 1992 ACADEMY OF MARKETING SCIENCE (AMS) ANNUAL
CONFERENCE
/ CRITTENDEN, VICTORIA L.
: 2015
ABSTRACT / INHALTSTEXT
THIS VOLUME INCLUDES THE FULL PROCEEDINGS FROM THE 1992 ACADEMY OF
MARKETING SCIENCE (AMS) ANNUAL CONFERENCE HELD IN SAN DIEGO, CALIFORNIA.
THE RESEARCH AND PRESENTATIONS OFFERED IN THIS VOLUME COVER MANY ASPECTS
OF MARKETING SCIENCE INCLUDING MARKETING STRATEGY, CONSUMER BEHAVIOR,
INTERNATIONAL MARKETING, RETAILING, MARKETING EDUCATION, AMONG OTHERS.
FOUNDED IN 1971, THE ACADEMY OF MARKETING SCIENCE IS AN INTERNATIONAL
ORGANIZATION DEDICATED TO PROMOTING TIMELY EXPLORATIONS OF PHENOMENA
RELATED TO THE SCIENCE OF MARKETING IN THEORY, RESEARCH, AND PRACTICE.
AMONG ITS SERVICES TO MEMBERS AND THE COMMUNITY AT LARGE, THE ACADEMY
OFFERS CONFERENCES, CONGRESSES AND SYMPOSIA THAT ATTRACT DELEGATES FROM
AROUND THE WORLD. PRESENTATIONS FROM THESE EVENTS ARE PUBLISHED IN THIS
PROCEEDINGS SERIES, WHICH OFFERS A COMPREHENSIVE ARCHIVE OF VOLUMES
REFLECTING THE EVOLUTION OF THE FIELD. VOLUMES DELIVER CUTTING-EDGE
RESEARCH AND INSIGHTS, COMPLIMENTING THE ACADEMY’S FLAGSHIP JOURNALS,
THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (JAMS) AND AMS REVIEW.
VOLUMES ARE EDITED BY LEADING SCHOLARS AND PRACTITIONERS ACROSS A WIDE
RANGE OF SUBJECT AREAS IN MARKETING SCIENCE
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Pädagogik Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-319-13248-8 |
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| physical | 1 Online-Ressource (XXV, 520 p.) Ill. |
| psigel | ZDB-2-SBE ZDB-2-SBE_2015 |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Springer International Publishing |
| record_format | marc |
| series2 | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| spellingShingle | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_auth | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_exact_search | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_full | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference edited by Victoria L. Crittenden |
| title_fullStr | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference edited by Victoria L. Crittenden |
| title_full_unstemmed | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference edited by Victoria L. Crittenden |
| title_short | Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference |
| title_sort | proceedings of the 1992 academy of marketing science ams annual conference |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Konferenzschrift |
| url | https://doi.org/10.1007/978-3-319-13248-8 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027916699&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027916699&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT crittendenvictorialynn proceedingsofthe1992academyofmarketingscienceamsannualconference |