Adoption of Innovation: balancing internal and external stakeholders in the marketing of innovation
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cham [u.a.]
Springer
2015
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 230 S. Ill., graph. Darst. |
| ISBN: | 9783319145228 |
Internformat
MARC
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Datensatz im Suchindex
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|---|---|
| adam_text | Contents
Adoption
of
Innovation:
Balancing Internal and External Stakeholders
in the Marketing of Innovation
............................... 1
Alexander
Brem
and Erie Viardot
Corporate Prediction Markets for Innovation Management
......... 11
Christian Franz Horn and
Björn Sven
Ivens
Innovations in Consumer Science: Applications of Neuro-Scientific
Research Tools
............................................ 25
Sharad Agarwal and M.J.
Xavier
Social Cognitive Theory and the Technology Acceptance Model
in the Cloud Computing Context: The Role of Social Networks,
Privacy Concerns and Behavioural Advertising
................... 43
Vanessa Ratten
Customer Co-Production and Service Innovation Characteristics:
A Conceptual Argument
..................................... 57
Mohammadali
Zolfagharian and Audhesh K. Paswan
Building Innovative Competitive Advantage in the Minds
of Customers
............................................. 75
Taşkin
Dirsehan
Institutions and Collaborative Innovation
....................... 95
Chander
Velu
Organizing Open Innovation for Sustainability
................... 109
Paul T.M. Ingenbleek and
Gè B.C.
Backus
Vision and Radical Innovation: A Typology
...................... 133
Susan E. Reid
Innovating the Business Model: The Case of Space
................ 155
Alessandra
Vecchi
and Louis Brennan
Real Options Reasoning and Innovative Performance
in the Context of Dynamic Capabilities
......................... 1X1
Asghar Afshar Jahanshahi and Stephen X. Zhang
v
vi
Contents
Uncovering Driving Forces for Better Product Innovation:
Have Russian Firms Learned to Balance the Focus on Internal
and External Partners?
..................................... 197
Maria Smirnova,
Daria
Podmetina,
Daria
Volchek, and
Vera Rebiazina
About the Editors
.......................................... 223
About the Authors
......................................... 225
|
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| classification_rvk | QP 210 |
| ctrlnum | (OCoLC)910336428 (DE-599)BVBBV042480890 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| isbn | 9783319145228 |
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| spelling | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation Alexander Brem, ... (ed.) Cham [u.a.] Springer 2015 VI, 230 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Innovation (DE-588)4027089-0 gnd rswk-swf Stakeholder (DE-588)4300861-6 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Stakeholder (DE-588)4300861-6 s Marketing (DE-588)4037589-4 s Innovation (DE-588)4027089-0 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Brem, Alexander 1979- (DE-588)133716546 edt Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027915866&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Innovation (DE-588)4027089-0 gnd Stakeholder (DE-588)4300861-6 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4027089-0 (DE-588)4300861-6 (DE-588)4143413-4 |
| title | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation |
| title_auth | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation |
| title_exact_search | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation |
| title_full | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation Alexander Brem, ... (ed.) |
| title_fullStr | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation Alexander Brem, ... (ed.) |
| title_full_unstemmed | Adoption of Innovation balancing internal and external stakeholders in the marketing of innovation Alexander Brem, ... (ed.) |
| title_short | Adoption of Innovation |
| title_sort | adoption of innovation balancing internal and external stakeholders in the marketing of innovation |
| title_sub | balancing internal and external stakeholders in the marketing of innovation |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd Innovation (DE-588)4027089-0 gnd Stakeholder (DE-588)4300861-6 gnd |
| topic_facet | Marketing Strategisches Management Innovation Stakeholder Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027915866&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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