Marketing management: a relationship approach
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Harlow
Pearson Education
2015
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Beschreibung: | XXXV, 683 S. Ill., graph. Darst. |
| ISBN: | 9780273778851 9780273794851 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042480749 | ||
| 003 | DE-604 | ||
| 005 | 20150424 | ||
| 007 | t | ||
| 008 | 150401s2015 xxkad|| |||| 00||| eng d | ||
| 010 | |a 014020019 | ||
| 020 | |a 9780273778851 |c print |9 978-0-273-77885-1 | ||
| 020 | |a 9780273794851 |c etext |9 978-0-273-79485-1 | ||
| 035 | |a (OCoLC)903302049 | ||
| 035 | |a (DE-599)BVBBV042480749 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
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| 100 | 1 | |a Hollensen, Svend |e Verfasser |0 (DE-588)1044269421 |4 aut | |
| 245 | 1 | 0 | |a Marketing management |b a relationship approach |c Svend Hollensen |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Harlow |b Pearson Education |c 2015 | |
| 300 | |a XXXV, 683 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Relationship marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Relationship marketing |v Case studies | |
| 650 | 0 | 7 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | 1 | |a Beziehungsmanagement |0 (DE-588)4326109-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 1 | 1 | |a Beziehungsmarketing |0 (DE-588)4789127-0 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-0-273-77888-2 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027915731 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804153209404522496 |
|---|---|
| any_adam_object | |
| author | Hollensen, Svend |
| author_GND | (DE-588)1044269421 |
| author_facet | Hollensen, Svend |
| author_role | aut |
| author_sort | Hollensen, Svend |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV042480749 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.55 |
| callnumber-search | HF5415.55 |
| callnumber-sort | HF 45415.55 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)903302049 (DE-599)BVBBV042480749 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 3. ed. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV042480749 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:22:58Z |
| institution | BVB |
| isbn | 9780273778851 9780273794851 |
| language | English |
| lccn | 014020019 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027915731 |
| oclc_num | 903302049 |
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| owner | DE-11 DE-2070s |
| owner_facet | DE-11 DE-2070s |
| physical | XXXV, 683 S. Ill., graph. Darst. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Pearson Education |
| record_format | marc |
| spelling | Hollensen, Svend Verfasser (DE-588)1044269421 aut Marketing management a relationship approach Svend Hollensen 3. ed. Harlow Pearson Education 2015 XXXV, 683 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Beziehungsmarketing (DE-588)4789127-0 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Marketingmanagement (DE-588)4168907-0 s Beziehungsmanagement (DE-588)4326109-7 s 1\p DE-604 Beziehungsmarketing (DE-588)4789127-0 s 2\p DE-604 Erscheint auch als Online-Ausgabe, PDF 978-0-273-77888-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hollensen, Svend Marketing management a relationship approach Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4168907-0 (DE-588)4789127-0 (DE-588)4522595-3 |
| title | Marketing management a relationship approach |
| title_auth | Marketing management a relationship approach |
| title_exact_search | Marketing management a relationship approach |
| title_full | Marketing management a relationship approach Svend Hollensen |
| title_fullStr | Marketing management a relationship approach Svend Hollensen |
| title_full_unstemmed | Marketing management a relationship approach Svend Hollensen |
| title_short | Marketing management |
| title_sort | marketing management a relationship approach |
| title_sub | a relationship approach |
| topic | Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement (DE-588)4326109-7 gnd Marketingmanagement (DE-588)4168907-0 gnd Beziehungsmarketing (DE-588)4789127-0 gnd |
| topic_facet | Relationship marketing Marketing Management Relationship marketing Case studies Beziehungsmanagement Marketingmanagement Beziehungsmarketing Fallstudiensammlung |
| work_keys_str_mv | AT hollensensvend marketingmanagementarelationshipapproach |