Well-designed: how to use empathy to create products people love
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business Review Press
2014
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VIII, 234 pages |
| ISBN: | 9781625274793 |
Internformat
MARC
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| 245 | 1 | 0 | |a Well-designed |b how to use empathy to create products people love |c Jon Kolko |
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| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Product design | |
| 650 | 4 | |a New products | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
| _version_ | 1804153202463997952 |
|---|---|
| adam_text | Titel: Well-designed
Autor: Kolko, Jon
Jahr: 2014
contents
INTRODUCTION: FROH DESIGN THINKING TO DESIGN DOING 1
A New Way of Developing Products 3
The Nitty-Gritty 6
1 BY DESIGN 11
The Scope of a Product 12
Wait, That s Really Someone s Job? 14
What Is Design Thinking? 16
Bringing Design Thinking to Product Management 23
An Interview with Joe Gebbia, on Creative Roles and Intuition 2 6
2 PRODUCT-MARKET FIT: FINDING BROAD APPEAL 35
What Is the Market ? 38
Seeking Signals from the Market 42
Frameworks to Synthesize Product-Market Signals 50
An Interview with Josh Elman, on the Process of
Product Management 59
3 BEHAVIORAL INSIGHTS: IDENTIFYING LATENT NEEDS AND DESIRES 71
Observing Human Behavior 72
Seeking Signals from People 74
Frameworks to Synthesize Behavioral Insights 82
VIII CONTENTS
An Interview with Gary Chou, on the Spirit
and Soul of Product Development 95
4 PRODUCT STRATEGY:
SKETCHING A PLAYBOOK OF EMOTIONAL VALUE 113
Understanding Design Strategy 114
Identifying the Emotional Value Proposition 117
Developing a Product Stance 119
Considering Analogous Situations 126
An Interview with Mark Phillip, on Restraint in
Product Decisions 129
5 PRODUCT VISION: CRAFTING THE PRODUCT DETAILS 139
Defining the Product 140
Exploring, through Iteration and Variation 160
Recruiting People to the Product Vision 162
An Interview with Frank Lyman, on the Career of
Product Management 164
6 SHIPPING 177
Building and Leveraging a Product Road Map 178
Sweating the Details 190
Taking a Proactive Stance 198
An Interview with Alex Rainert, on Growing a Product
and a Business 205
CONCLUSION: THE FUTURE OF PRODUCT MANAGEMENT 217
NOTES 219
INDEX 223
ABOUT THE AUTHOR 235
|
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| spellingShingle | Kolko, Jon Well-designed how to use empathy to create products people love BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Wirtschaft Product design New products Consumer behavior Marketing research BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Organizational Development Verbraucherverhalten (DE-588)4062644-1 gnd Produktgestaltung (DE-588)4047340-5 gnd |
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| title | Well-designed how to use empathy to create products people love |
| title_auth | Well-designed how to use empathy to create products people love |
| title_exact_search | Well-designed how to use empathy to create products people love |
| title_full | Well-designed how to use empathy to create products people love Jon Kolko |
| title_fullStr | Well-designed how to use empathy to create products people love Jon Kolko |
| title_full_unstemmed | Well-designed how to use empathy to create products people love Jon Kolko |
| title_short | Well-designed |
| title_sort | well designed how to use empathy to create products people love |
| title_sub | how to use empathy to create products people love |
| topic | BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Strategic Planning bisacsh BUSINESS & ECONOMICS / Organizational Development bisacsh Wirtschaft Product design New products Consumer behavior Marketing research BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Organizational Development Verbraucherverhalten (DE-588)4062644-1 gnd Produktgestaltung (DE-588)4047340-5 gnd |
| topic_facet | BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Strategic Planning BUSINESS & ECONOMICS / Organizational Development Wirtschaft Product design New products Consumer behavior Marketing research Verbraucherverhalten Produktgestaltung |
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