Customer co-design: a study in the mass customization industry
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis Book |
| Language: | English |
| Published: |
Wiesbaden
Springer Gabler
2015
|
| Series: | Markt- und Unternehmensentwicklung Markets and Organisations
Research |
| Subjects: | |
| Online Access: | Inhaltsverzeichnis |
| Physical Description: | XVI, 214 S. Ill., graph. Darst. |
| ISBN: | 9783658075255 |
Staff View
MARC
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| 245 | 1 | 0 | |a Customer co-design |b a study in the mass customization industry |c Stefan R. Thallmaier |
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| 650 | 4 | |a Economics | |
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Record in the Search Index
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|---|---|
| adam_text | Table
of
Contents
Overview of Contents
....................................................................................
XI
Table of Contents
.........................................................................................XIII
List of Figures
..............................................................................................XVII
List of Tables
..................................................................................................XIX
List of Abbreviations
....................................................................................XXI
Parti
-
Introduction
...........................................................................................1
1
Relevance of Customer Co-Design
.................................................................3
2
Definition of Customer Co-Design
.................................................................9
3
Structure of the Thesis..
...................................................................................12
Part II
-
Theoretical Framework.
...................................................................17
1
Elucidation of Key Concepts
..........................................................................19
1.1
Mass Customization: Characteristics and Principles
..........................................19
1.2
Perceived Value: Trading-Off Benefits and Risks
...............................................23
1.3
Customer Co-Design: Stages of Interaction
.........................................................28
1.4
Proliferation of Service Channels and Digital Media
.........................................29
2
Derivation of Theoretical Framework
..........................................................33
3
Specification of Research Design
..................................................................36
Part III
-
Empirical Study
1:
Challenges of Customer Co-Design
.........41
Structured Abstract
................................................................................................43
1
Need and Goals
.................................................................................................45
2
Theoretical Underpinning
..............................................................................48
2.1
Customer Value from Co-Design
..........................................................................48
2.2
Social Presence Theory
............................................................................................50
3
Method and Data
..............................................................................................52
XIV Table of
Contents
3.1
Research
approach
...................................................................................................52
3.2
Data Gathering
.........................................................................................................53
3.2.1
Expert
Interviews
........................................................................................................54
3.2.2
Customer Focus Groups............................................................................................
55
3.3
Data Analysis
............................................................................................................56
4
Findings
..............................................................................................................58
4.1
In-depth Cases of Customer Co-Design
...............................................................58
4.1.1
Selve
| Luxury Shoes
.................................................................................................58
4.1.2
ErtlRenz | Sports Shoes
.....................................................................,.......................59
4.1.3
Spreadshirt | T-Shirts
&
Apparel
.............................................................................59
4.1.4
DeinDesign | Design Skins
.......................................................................................60
4.1.5
DreiGuerteltiere | Belts
...................,.........................................................................61
4.1.6
MyParfuem
j
Fragrance
............................................................................................61
4.2
Key Challenges of Customer Co-Design
..............................................................62
4.2.1
Encouraging Discovery
..............................................................................................62
4.2.2
Fostering Creativity
....................................................................................................64
4.2.3
Facilitating Reinforcement
.........................................................................................66
5
Conclusions and Future Research
.................................................................69
Part IV
-
Empirical Study
2:
Online Customer Co-Design
.....................73
Structured Abstract
................................................................................................75
1
Needs and Goals
...............................................................................................77
2
Theoretical Underpinning
..............................................................................80
2.1
Mechanisms of Feedback in Co-Design.....
...........................................................81
2.2
Media Richness Theory
...........................................................................................83
3
Method and Data
..............................................................................................87
3.1
Research Approach
..................................................................................................87
3.2
Research Design
.......................................................................................................88
3.2.1
Case Selection
&
Purposeful Sampling
....................................................................90
3.2.2
Data Gathering
&
Analysis
........................................................................................91
3.2.3
Enfolding Literature
&
Reaching Closure
...............................................................94
Table
or Contents
___________________________________________________________________
XV
3.3
Sampie
Characterization
.........................................................................................94
4
Findings
..............................................................................................................98
4.1
Mechanisms of Interactive Media
.........................................................................98
4.1.1
Shareability of Design
................................................................................................99
4.1.2
Interpersonal Presence
.............................................................................................100
4.2
Dominant Approaches of Interactive Media
.....................................................101
4.2.1
Social Customer Co-Design
.....................................................................................103
4.2.2
Live Customer Co-Design
.......................................................................................104
5
Conclusion and Future Research
.................................................................106
Part V
-
Empirical Study
3:
Customer Co-Design
&
Live Help
...........109
Structured Abstract
..............................................................................................
Ill
1
Needs and Goals
.............................................................................................113
2
Theoretical Underpinning and Research Hypotheses
............................116
2.1
Preference Fit and Behavioral Intention
.............................................................116
2.2
Customers Perceived Co-Design Value
.............................................................117
2.3
Quality of the Customization System
.................................................................119
2.4
The Moderating Role of Social Presence
............................................................120
3
Method and Data
............................................................................................123
3.1
Research Approach
................................................................................................123
3.2
Research Method
...................................................................................................125
3.2.1
Online Customization Program by
selve
..............................................................126
3.2.2
Online Live Help System by Vee24
........................................................................127
3.3
Data Collection and Characteristics
....................................................................128
3.3.1
Survey and Motivation...
.........................................................................................128
3.3.2
Characterization of Sample
.....................................................................................129
4
Analysis
_____.......................,..........................................................................133
4.1
Model Validation
...................................................................................................134
4.2
Multi-Group Comparison
.....................................................................................141
5
Findings
............................................................................................................143
5.1
Assessing Customers Perceived Co-Design Value
..........................................143
XVI Table of
Contei
5.1.1
Consequences
oř
Co-Design Value
........................................................................
5.1.2
Antecedents of Co-Design Value
............................................................................
l|
5.2
Assessing the Impact of Live Help
......................................................................
5.2.1
Adoption of Live Help
.............................................................................................
5.2.2
Presence of Live Help
...............................................................................................
li
6
Discussion..
......................................................................................................
li
6.1
Summary of Findings and Implications
.............................................................
IE
6J2 Limitations and Future Research
.........................................................................
li
Part VI
-
Discussion and Conclusion
........................................................15!
1
Summary and Discussion
.............................................................................161
1.1
Summary of Each Part
...........................................................................................
162J
1.2
Discussion of Overall Findings
............................................................................1691
§ * 1
2
Managerial Implications
...............................................................................175]
2.1
What are the key challenges in customer co-design across channels?
...........
175|
2.2
How to enable interpersonal feedback in online customer co-design?
.........176?
2.3
What are crucial aspects in online customer co-design?
..................................177
3
Directions for Future Research
....................................................................180
References
........................................................................................................185
Annexes
.......................................................................♦....................................203
Annex A: Guideline Expert Interviews
............................................................204
Annex B: Guideline Customer Focus Groups
................................................206
Annex C; List of Online Mass Customization Providers
.............................208
Annex D: Technical Implementation of Live Help Service
.........................213
Annex E: Online Customer Survey
&
Questions
...........................................215
|
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| author_sort | Thallmaier, Stefan R. |
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| dewey-full | 658.514 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.514 |
| dewey-search | 658.514 |
| dewey-sort | 3658.514 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T01:22:49Z |
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| isbn | 9783658075255 |
| language | English |
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| physical | XVI, 214 S. Ill., graph. Darst. |
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| publisher | Springer Gabler |
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| series2 | Markt- und Unternehmensentwicklung Markets and Organisations Research |
| spelling | Thallmaier, Stefan R. Verfasser aut Customer co-design a study in the mass customization industry Stefan R. Thallmaier Wiesbaden Springer Gabler 2015 XVI, 214 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Markt- und Unternehmensentwicklung Markets and Organisations Research Zugl.: Leipzig, Graduate School of Management, Diss., 2014 Wirtschaft Economics Open Innovation (DE-588)7732141-8 gnd rswk-swf Mass Customization (DE-588)4460479-8 gnd rswk-swf Kundenwert (DE-588)4515875-7 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mass Customization (DE-588)4460479-8 s Kundenorientierung (DE-588)4316837-1 s Kundenwert (DE-588)4515875-7 s Open Innovation (DE-588)7732141-8 s DE-604 Erscheint auch als Online-Ausgabe 978-3-658-07526-2 Digitalisierung UB Augsburg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027910281&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Thallmaier, Stefan R. Customer co-design a study in the mass customization industry Wirtschaft Economics Open Innovation (DE-588)7732141-8 gnd Mass Customization (DE-588)4460479-8 gnd Kundenwert (DE-588)4515875-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| subject_GND | (DE-588)7732141-8 (DE-588)4460479-8 (DE-588)4515875-7 (DE-588)4316837-1 (DE-588)4113937-9 |
| title | Customer co-design a study in the mass customization industry |
| title_auth | Customer co-design a study in the mass customization industry |
| title_exact_search | Customer co-design a study in the mass customization industry |
| title_full | Customer co-design a study in the mass customization industry Stefan R. Thallmaier |
| title_fullStr | Customer co-design a study in the mass customization industry Stefan R. Thallmaier |
| title_full_unstemmed | Customer co-design a study in the mass customization industry Stefan R. Thallmaier |
| title_short | Customer co-design |
| title_sort | customer co design a study in the mass customization industry |
| title_sub | a study in the mass customization industry |
| topic | Wirtschaft Economics Open Innovation (DE-588)7732141-8 gnd Mass Customization (DE-588)4460479-8 gnd Kundenwert (DE-588)4515875-7 gnd Kundenorientierung (DE-588)4316837-1 gnd |
| topic_facet | Wirtschaft Economics Open Innovation Mass Customization Kundenwert Kundenorientierung Hochschulschrift |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027910281&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT thallmaierstefanr customercodesignastudyinthemasscustomizationindustry |