The Routledge companion to financial services marketing:
Gespeichert in:
| Weitere Verfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Abingdon [u.a.]
Routledge
2015
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Routledge companions in business, management and accounting
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXX, 576 S. graph. Darst. |
| ISBN: | 9780415829144 |
Internformat
MARC
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| 245 | 1 | 0 | |a The Routledge companion to financial services marketing |c ed. by Tina Harrison and Hooman Estelami |
| 246 | 1 | 3 | |a Companion to financial services marketing |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Abingdon [u.a.] |b Routledge |c 2015 | |
| 300 | |a XXX, 576 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Routledge companions in business, management and accounting | |
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Financial services industry |x Marketing | |
| 650 | 4 | |a Financial institutions |x Marketing | |
| 650 | 4 | |a Bank marketing | |
| 700 | 1 | |a Harrison, Tina |0 (DE-588)1069515965 |4 edt | |
| 700 | 1 | |a Estelami, Hooman |0 (DE-588)171333942 |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-027875990 | ||
Datensatz im Suchindex
| _version_ | 1804153132453724160 |
|---|---|
| adam_text | Titel: The Routledge companion to financial services marketing
Autor: Harrison, Tina
Jahr: 2015
Contents
List offigures
List of tables
List of contributors
Introduction: financial services marketing in a post-crisis era
Tina Harrison and Hooman Estelami
PARTI
The dynamic financial services marketing environment
1. Impact of regulation on competition in commercial
and investment banking
Anoop Rai, George J. Papaioannou and A. Sinan Cebcnoyan
2. Challenger banks : are they for real? The impact of new entrants
on financial services competition
Steve Worthingt on
PART II
The financial services consumer and financial decision-making
3. Social and psychological influences on financial literacy
Bruce Hulunann
4. Understanding how consumers make financial choices:
a cross-disciplinary learning experience
Hazel Bateinan, Jordan Louviere and Susan Thorp
5. Household decisions on financial services: the role of the wife
Salvador Ruiz de Maya and Eva Tomaseti-Solano
6. What drives the purchase decision in pensions and
long-term investment products in the UK?
Orla Gough and Roberta Adaini
xi
xiii
XV
1
11
13
30
43
45
62
78
91
7.
Financial and non-financial attributes of pension fund structures.
a customer perspective from the Netherlands 101
Nikos Kal operas, Arvid O. I. Hoffmann and Dominik Mahr
8. Mutual fund investors knowledge calibration and behavioral biases 116
Sanjay Kumar Mishra and Manoj Kumar
PART III
Managing financial services relationships and
the customer experience 131
9. Financial services customer relationships: meanings, motivations
and manifestations 133
Annie Pei-I Yu and Tina Harrison
10. Trust and trustworthiness in retail financial services: an analytical
framework and empirical evidence 148
Christine Ennew and Harjit Singh Sekhon
11. Should I stay or should I go? The case of loyalty in the
UK retail banking industry 166
Dahlia El-Manstrly
12. Financial services quality: people, processes and performance 177
Kent Eriksson
PART IV
Developing and managing the financial services offering 189
13. Financial services and innovation: a customer-centric approach 191
Stefan Michel
14. A brave new world: branding in financial services 204
Jillian Dawes Farquhar and Julie Robson
15. The many deaths of a financial services offering 219
David R. Harness and Tina Harness
PART V
Financial services pricing strategies 237
16. Consumer perceptions of financial services prices
Hooman Estelami 239
17. Price management in financial services 254
George J. Aulonitis and Kostis Indounas
18. Price bundling: a smart pricing strategy for banking 271
Wei Ke, Georg Wuebker and Jens Baumgarten
PART VI
Communicating and promoting financial services 289
19. The neglected art (and science) of financial services advertising 291
Karen Robson and Leyland Pitt
20. An AM O model for communicating and promoting financial services 305
Alex Wang
PART VII
Distribution and delivery of financial services 321
21. The role of technology in financial services distribution and delivery 323
Fernando Jaramillo
22. Mobile banking, a business models approach 335
Anthony Gandy
23. E-servicescapes in online banking: towards an integrated conceptual
model of the stimuli contributing to the online banking experience 346
Kathryn Waite and Jennifer Rowley
PART VIII
Corporate financial services marketing 365
24. Relationships and the business-to-business marketing
of financial services 367
Peter Moles
25. Competition and cooperation in partnership arrangements
in financial services 380
Sandeep Singlt and Joon Yong Sco
PART IX
Alternative banking models 397
26. Islamic banking 399
Hussain Ranimai
27. Islamic perspectives on risk and insurance marketing 411
Jonathan A.J. Wilson and Ztiriah Abdul Rahman
28. Microfinance: supporting micro and small enterprises 423
Atul Mishra, Paul Igwe, Jonathan Lean and Phil Megicks
PART X
Marketing malpractice and financial fiascos 439
29. The scale and scope of financial mis-selling 441
John K. Ashton
30. A framework for understanding and restoring trust in universal banks 456
Robert F. Hurley, Xue Gong and Adeela Waqar
31. Nine tricks in financial services marketing 471
Vesa Puttonen
PART XI
Moral and ethical issues in financial services marketing 483
32. Corporate Social Responsibility (CSR) in banking: what we know,
what we don t know and what we should know 485
Lynette McDonald
33. Marketing challenges and strategies for socially responsible
investment initiatives 506
Jonas Nilssoit
34. The ethics of the selling process in financial services 520
Jay Mulhi
35. Reaching out to socially disadvantaged groups:
financial services and the poor 536
Paul Sergius Kohu
36. Financial exclusion 551
fames Devlin
Index 562
|
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| discipline | Wirtschaftswissenschaften |
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| id | DE-604.BV042440679 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:21:45Z |
| institution | BVB |
| isbn | 9780415829144 |
| language | English |
| lccn | 014019505 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027875990 |
| oclc_num | 915593935 |
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| physical | XXX, 576 S. graph. Darst. |
| publishDate | 2015 |
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| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge companions in business, management and accounting |
| spelling | The Routledge companion to financial services marketing ed. by Tina Harrison and Hooman Estelami Companion to financial services marketing 1. publ. Abingdon [u.a.] Routledge 2015 XXX, 576 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Routledge companions in business, management and accounting Includes bibliographical references and index Financial services industry Marketing Financial institutions Marketing Bank marketing Harrison, Tina (DE-588)1069515965 edt Estelami, Hooman (DE-588)171333942 edt Erscheint auch als Online-Ausgabe 978-0-203-51739-0 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027875990&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | The Routledge companion to financial services marketing Financial services industry Marketing Financial institutions Marketing Bank marketing |
| title | The Routledge companion to financial services marketing |
| title_alt | Companion to financial services marketing |
| title_auth | The Routledge companion to financial services marketing |
| title_exact_search | The Routledge companion to financial services marketing |
| title_full | The Routledge companion to financial services marketing ed. by Tina Harrison and Hooman Estelami |
| title_fullStr | The Routledge companion to financial services marketing ed. by Tina Harrison and Hooman Estelami |
| title_full_unstemmed | The Routledge companion to financial services marketing ed. by Tina Harrison and Hooman Estelami |
| title_short | The Routledge companion to financial services marketing |
| title_sort | the routledge companion to financial services marketing |
| topic | Financial services industry Marketing Financial institutions Marketing Bank marketing |
| topic_facet | Financial services industry Marketing Financial institutions Marketing Bank marketing |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027875990&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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