Marketing praxisnah:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | German |
| Veröffentlicht: |
Berlin, Heidelberg
Springer Berlin Heidelberg
1993
|
| Schriftenreihe: | VDI-Buch
|
| Schlagworte: | |
| Online-Zugang: | Volltext |
| Beschreibung: | Die Entwicklungs- und Vertriebsstrategien werden speziell für Ingenieure verständlich dargestellt. Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht |
| Beschreibung: | 1 Online-Ressource (XII, 178 S.) |
| ISBN: | 9783642957468 9783540620983 |
| DOI: | 10.1007/978-3-642-95746-8 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042434752 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150320s1993 |||| o||u| ||||||ger d | ||
| 020 | |a 9783642957468 |c Online |9 978-3-642-95746-8 | ||
| 020 | |a 9783540620983 |c Print |9 978-3-540-62098-3 | ||
| 024 | 7 | |a 10.1007/978-3-642-95746-8 |2 doi | |
| 035 | |a (OCoLC)863896016 | ||
| 035 | |a (DE-599)BVBBV042434752 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-91 |a DE-634 |a DE-92 |a DE-573 |a DE-706 |a DE-860 |a DE-1046 |a DE-Aug4 | ||
| 082 | 0 | |a 658.8 |2 23 | |
| 084 | |a TEC 000 |2 stub | ||
| 084 | |a DAT 000 |2 stub | ||
| 100 | 1 | |a Audehm, Dieter |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing praxisnah |c von Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid |
| 264 | 1 | |a Berlin, Heidelberg |b Springer Berlin Heidelberg |c 1993 | |
| 300 | |a 1 Online-Ressource (XII, 178 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a VDI-Buch | |
| 500 | |a Die Entwicklungs- und Vertriebsstrategien werden speziell für Ingenieure verständlich dargestellt. Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht | ||
| 650 | 4 | |a Economics | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Business planning | |
| 650 | 4 | |a Economics/Management Science | |
| 650 | 4 | |a Organization/Planning | |
| 650 | 4 | |a Management | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Nikol, Ulrich |e Sonstige |4 oth | |
| 700 | 1 | |a Schmid, Jürgen R. |e Sonstige |4 oth | |
| 856 | 4 | 0 | |u https://doi.org/10.1007/978-3-642-95746-8 |x Verlag |3 Volltext |
| 912 | |a ZDB-2-STI |a ZDB-2-BAD | ||
| 940 | 1 | |q ZDB-2-STI_Archive | |
| 940 | 1 | |q ZDB-2-STI_1990/1999 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027870082 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804153121283244032 |
|---|---|
| any_adam_object | |
| author | Audehm, Dieter |
| author_facet | Audehm, Dieter |
| author_role | aut |
| author_sort | Audehm, Dieter |
| author_variant | d a da |
| building | Verbundindex |
| bvnumber | BV042434752 |
| classification_tum | TEC 000 DAT 000 |
| collection | ZDB-2-STI ZDB-2-BAD |
| ctrlnum | (OCoLC)863896016 (DE-599)BVBBV042434752 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Technik Technik Informatik Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-642-95746-8 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02134nmm a2200565zc 4500</leader><controlfield tag="001">BV042434752</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150320s1993 |||| o||u| ||||||ger d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783642957468</subfield><subfield code="c">Online</subfield><subfield code="9">978-3-642-95746-8</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9783540620983</subfield><subfield code="c">Print</subfield><subfield code="9">978-3-540-62098-3</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.1007/978-3-642-95746-8</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)863896016</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042434752</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-91</subfield><subfield code="a">DE-634</subfield><subfield code="a">DE-92</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-1046</subfield><subfield code="a">DE-Aug4</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">TEC 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">DAT 000</subfield><subfield code="2">stub</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Audehm, Dieter</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing praxisnah</subfield><subfield code="c">von Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Berlin, Heidelberg</subfield><subfield code="b">Springer Berlin Heidelberg</subfield><subfield code="c">1993</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (XII, 178 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">VDI-Buch</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Die Entwicklungs- und Vertriebsstrategien werden speziell für Ingenieure verständlich dargestellt. Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Business planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Economics/Management Science</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Organization/Planning</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Wirtschaft</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="8">1\p</subfield><subfield code="0">(DE-588)4151278-9</subfield><subfield code="a">Einführung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Nikol, Ulrich</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Schmid, Jürgen R.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.1007/978-3-642-95746-8</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-2-STI</subfield><subfield code="a">ZDB-2-BAD</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-STI_Archive</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">ZDB-2-STI_1990/1999</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027870082</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV042434752 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:21:34Z |
| institution | BVB |
| isbn | 9783642957468 9783540620983 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027870082 |
| oclc_num | 863896016 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-634 DE-92 DE-573 DE-706 DE-860 DE-1046 DE-Aug4 |
| owner_facet | DE-91 DE-BY-TUM DE-634 DE-92 DE-573 DE-706 DE-860 DE-1046 DE-Aug4 |
| physical | 1 Online-Ressource (XII, 178 S.) |
| psigel | ZDB-2-STI ZDB-2-BAD ZDB-2-STI_Archive ZDB-2-STI_1990/1999 |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Springer Berlin Heidelberg |
| record_format | marc |
| series2 | VDI-Buch |
| spelling | Audehm, Dieter Verfasser aut Marketing praxisnah von Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid Berlin, Heidelberg Springer Berlin Heidelberg 1993 1 Online-Ressource (XII, 178 S.) txt rdacontent c rdamedia cr rdacarrier VDI-Buch Die Entwicklungs- und Vertriebsstrategien werden speziell für Ingenieure verständlich dargestellt. Es wird das Wissen vermittelt, das der Ingenieur im Bereich des Marketing unbedingt braucht Economics Marketing Business planning Economics/Management Science Organization/Planning Management Wirtschaft Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s 2\p DE-604 Nikol, Ulrich Sonstige oth Schmid, Jürgen R. Sonstige oth https://doi.org/10.1007/978-3-642-95746-8 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Audehm, Dieter Marketing praxisnah Economics Marketing Business planning Economics/Management Science Organization/Planning Management Wirtschaft Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Marketing praxisnah |
| title_auth | Marketing praxisnah |
| title_exact_search | Marketing praxisnah |
| title_full | Marketing praxisnah von Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid |
| title_fullStr | Marketing praxisnah von Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid |
| title_full_unstemmed | Marketing praxisnah von Dieter Audehm, Ulrich Nikol, Jürgen R. Schmid |
| title_short | Marketing praxisnah |
| title_sort | marketing praxisnah |
| topic | Economics Marketing Business planning Economics/Management Science Organization/Planning Management Wirtschaft Marketing (DE-588)4037589-4 gnd |
| topic_facet | Economics Marketing Business planning Economics/Management Science Organization/Planning Management Wirtschaft Einführung |
| url | https://doi.org/10.1007/978-3-642-95746-8 |
| work_keys_str_mv | AT audehmdieter marketingpraxisnah AT nikolulrich marketingpraxisnah AT schmidjurgenr marketingpraxisnah |