Brand media strategy: integrated communications planning in the digital era
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY ; Basingstoke
Palgrave Macmillan
2014
|
| Ausgabe: | 2. rev. ed. |
| Schlagworte: | |
| Beschreibung: | XII, 242 S. graph. Darst. 24 cm |
| ISBN: | 9781137279569 1137279567 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042426330 | ||
| 003 | DE-604 | ||
| 005 | 20160902 | ||
| 007 | t | ||
| 008 | 150318s2014 d||| |||| 00||| eng d | ||
| 020 | |a 9781137279569 |c pbk |9 978-1-137-27956-9 | ||
| 020 | |a 1137279567 |9 1-137-27956-7 | ||
| 035 | |a (OCoLC)913577972 | ||
| 035 | |a (DE-599)BSZ416222870 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-92 |a DE-1043 |a DE-1049 |a DE-N2 |a DE-M483 | ||
| 082 | 0 | |a 658.827 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Young, Antony |d 1964- |e Verfasser |0 (DE-588)143781472 |4 aut | |
| 245 | 1 | 0 | |a Brand media strategy |b integrated communications planning in the digital era |c Antony Young |
| 250 | |a 2. rev. ed. | ||
| 264 | 1 | |a New York, NY ; Basingstoke |b Palgrave Macmillan |c 2014 | |
| 300 | |a XII, 242 S. |b graph. Darst. |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Werbung |0 (DE-588)7636951-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Online-Marketing |0 (DE-588)7706419-7 |2 gnd |9 rswk-swf |
| 653 | |a Branding (Marketing) | ||
| 653 | |a Branding (Marketing) / Case studies | ||
| 653 | |a Communication in marketing | ||
| 653 | |a Communication in marketing / Case studies | ||
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | 2 | |a Online-Marketing |0 (DE-588)7706419-7 |D s |
| 689 | 0 | |5 DE-604 | |
| 689 | 1 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 1 | 1 | |a Online-Werbung |0 (DE-588)7636951-1 |D s |
| 689 | 1 | 2 | |a Soziale Software |0 (DE-588)7550143-0 |D s |
| 689 | 1 | |8 1\p |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |t Brand media strategy |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027861702 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804153104567894016 |
|---|---|
| any_adam_object | |
| author | Young, Antony 1964- |
| author_GND | (DE-588)143781472 |
| author_facet | Young, Antony 1964- |
| author_role | aut |
| author_sort | Young, Antony 1964- |
| author_variant | a y ay |
| building | Verbundindex |
| bvnumber | BV042426330 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)913577972 (DE-599)BSZ416222870 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. rev. ed. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02087nam a2200541 c 4500</leader><controlfield tag="001">BV042426330</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160902 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">150318s2014 d||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137279569</subfield><subfield code="c">pbk</subfield><subfield code="9">978-1-137-27956-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1137279567</subfield><subfield code="9">1-137-27956-7</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)913577972</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BSZ416222870</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-92</subfield><subfield code="a">DE-1043</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-M483</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.827</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Young, Antony</subfield><subfield code="d">1964-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)143781472</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand media strategy</subfield><subfield code="b">integrated communications planning in the digital era</subfield><subfield code="c">Antony Young</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. rev. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY ; Basingstoke</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 242 S.</subfield><subfield code="b">graph. Darst.</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Branding (Marketing)</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Branding (Marketing) / Case studies</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Communication in marketing</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Communication in marketing / Case studies</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Online-Marketing</subfield><subfield code="0">(DE-588)7706419-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Online-Werbung</subfield><subfield code="0">(DE-588)7636951-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="2"><subfield code="a">Soziale Software</subfield><subfield code="0">(DE-588)7550143-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="t">Brand media strategy</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027861702</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV042426330 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:21:18Z |
| institution | BVB |
| isbn | 9781137279569 1137279567 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027861702 |
| oclc_num | 913577972 |
| open_access_boolean | |
| owner | DE-92 DE-1043 DE-1049 DE-N2 DE-M483 |
| owner_facet | DE-92 DE-1043 DE-1049 DE-N2 DE-M483 |
| physical | XII, 242 S. graph. Darst. 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Young, Antony 1964- Verfasser (DE-588)143781472 aut Brand media strategy integrated communications planning in the digital era Antony Young 2. rev. ed. New York, NY ; Basingstoke Palgrave Macmillan 2014 XII, 242 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Branding (Marketing) Branding (Marketing) / Case studies Communication in marketing Communication in marketing / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Markenpolitik (DE-588)4144679-3 s Kommunikation (DE-588)4031883-7 s Online-Marketing (DE-588)7706419-7 s DE-604 Online-Werbung (DE-588)7636951-1 s Soziale Software (DE-588)7550143-0 s 1\p DE-604 Erscheint auch als Online-Ausgabe Brand media strategy 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Young, Antony 1964- Brand media strategy integrated communications planning in the digital era Kommunikation (DE-588)4031883-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)7550143-0 (DE-588)4144679-3 (DE-588)7636951-1 (DE-588)7706419-7 (DE-588)4522595-3 |
| title | Brand media strategy integrated communications planning in the digital era |
| title_auth | Brand media strategy integrated communications planning in the digital era |
| title_exact_search | Brand media strategy integrated communications planning in the digital era |
| title_full | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_fullStr | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_full_unstemmed | Brand media strategy integrated communications planning in the digital era Antony Young |
| title_short | Brand media strategy |
| title_sort | brand media strategy integrated communications planning in the digital era |
| title_sub | integrated communications planning in the digital era |
| topic | Kommunikation (DE-588)4031883-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Online-Marketing (DE-588)7706419-7 gnd |
| topic_facet | Kommunikation Soziale Software Markenpolitik Online-Werbung Online-Marketing Fallstudiensammlung |
| work_keys_str_mv | AT youngantony brandmediastrategyintegratedcommunicationsplanninginthedigitalera |