Verfügbarkeit: Brand media strategy

Brand media strategy: integrated communications planning in the digital era

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Bibliographische Detailangaben
1. Verfasser:	Young, Antony 1964- (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	New York, NY ; Basingstoke Palgrave Macmillan 2014
Ausgabe:	2. rev. ed.
Schlagworte:	Kommunikation Soziale Software Markenpolitik Online-Werbung Online-Marketing Branding (Marketing) Branding (Marketing) / Case studies Communication in marketing Communication in marketing / Case studies Fallstudiensammlung
Beschreibung:	XII, 242 S. graph. Darst. 24 cm
ISBN:	9781137279569 1137279567

Internformat

MARC


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Datensatz im Suchindex

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author_GND	(DE-588)143781472
author_facet	Young, Antony 1964-
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classification_rvk	QP 624
ctrlnum	(OCoLC)913577972 (DE-599)BSZ416222870
dewey-full	658.827
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.827
dewey-search	658.827
dewey-sort	3658.827
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	2. rev. ed.
format	Book
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id	DE-604.BV042426330
illustrated	Illustrated
indexdate	2024-07-10T01:21:18Z
institution	BVB
isbn	9781137279569 1137279567
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-027861702
oclc_num	913577972
open_access_boolean
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physical	XII, 242 S. graph. Darst. 24 cm
publishDate	2014
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publisher	Palgrave Macmillan
record_format	marc
spelling	Young, Antony 1964- Verfasser (DE-588)143781472 aut Brand media strategy integrated communications planning in the digital era Antony Young 2. rev. ed. New York, NY ; Basingstoke Palgrave Macmillan 2014 XII, 242 S. graph. Darst. 24 cm txt rdacontent n rdamedia nc rdacarrier Kommunikation (DE-588)4031883-7 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Branding (Marketing) Branding (Marketing) / Case studies Communication in marketing Communication in marketing / Case studies (DE-588)4522595-3 Fallstudiensammlung gnd-content Markenpolitik (DE-588)4144679-3 s Kommunikation (DE-588)4031883-7 s Online-Marketing (DE-588)7706419-7 s DE-604 Online-Werbung (DE-588)7636951-1 s Soziale Software (DE-588)7550143-0 s 1\p DE-604 Erscheint auch als Online-Ausgabe Brand media strategy 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Young, Antony 1964- Brand media strategy integrated communications planning in the digital era Kommunikation (DE-588)4031883-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Online-Marketing (DE-588)7706419-7 gnd
subject_GND	(DE-588)4031883-7 (DE-588)7550143-0 (DE-588)4144679-3 (DE-588)7636951-1 (DE-588)7706419-7 (DE-588)4522595-3
title	Brand media strategy integrated communications planning in the digital era
title_auth	Brand media strategy integrated communications planning in the digital era
title_exact_search	Brand media strategy integrated communications planning in the digital era
title_full	Brand media strategy integrated communications planning in the digital era Antony Young
title_fullStr	Brand media strategy integrated communications planning in the digital era Antony Young
title_full_unstemmed	Brand media strategy integrated communications planning in the digital era Antony Young
title_short	Brand media strategy
title_sort	brand media strategy integrated communications planning in the digital era
title_sub	integrated communications planning in the digital era
topic	Kommunikation (DE-588)4031883-7 gnd Soziale Software (DE-588)7550143-0 gnd Markenpolitik (DE-588)4144679-3 gnd Online-Werbung (DE-588)7636951-1 gnd Online-Marketing (DE-588)7706419-7 gnd
topic_facet	Kommunikation Soziale Software Markenpolitik Online-Werbung Online-Marketing Fallstudiensammlung
work_keys_str_mv	AT youngantony brandmediastrategyintegratedcommunicationsplanninginthedigitalera

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