Power branding: leveraging the success of the world's best brands
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2014
|
| Ausgabe: | 1. ed. |
| Schlagworte: | |
| Beschreibung: | X, 246 S. |
| ISBN: | 9781137278845 |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20150617 | ||
| 007 | t | ||
| 008 | 150318s2014 |||| 00||| eng d | ||
| 016 | 7 | |a 752347357 |2 DE-101 | |
| 020 | |a 9781137278845 |c alk. paper |9 978-1-137-27884-5 | ||
| 035 | |a (OCoLC)881224924 | ||
| 035 | |a (DE-599)GBV752347357 | ||
| 040 | |a DE-604 |b ger | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a McKee, Steve |d 1963- |e Verfasser |0 (DE-588)137606168 |4 aut | |
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| 250 | |a 1. ed. | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2014 | |
| 300 | |a X, 246 S. | ||
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | McKee, Steve 1963- |
| author_GND | (DE-588)137606168 |
| author_facet | McKee, Steve 1963- |
| author_role | aut |
| author_sort | McKee, Steve 1963- |
| author_variant | s m sm |
| building | Verbundindex |
| bvnumber | BV042426319 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)881224924 (DE-599)GBV752347357 |
| dewey-full | 658.827 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.827 |
| dewey-search | 658.827 |
| dewey-sort | 3658.827 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. ed. |
| format | Book |
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| id | DE-604.BV042426319 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:21:18Z |
| institution | BVB |
| isbn | 9781137278845 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027861691 |
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| physical | X, 246 S. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | McKee, Steve 1963- Verfasser (DE-588)137606168 aut Power branding leveraging the success of the world's best brands Steve McKee 1. ed. New York, NY Palgrave Macmillan 2014 X, 246 S. txt rdacontent n rdamedia nc rdacarrier Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s DE-604 |
| spellingShingle | McKee, Steve 1963- Power branding leveraging the success of the world's best brands Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Power branding leveraging the success of the world's best brands |
| title_auth | Power branding leveraging the success of the world's best brands |
| title_exact_search | Power branding leveraging the success of the world's best brands |
| title_full | Power branding leveraging the success of the world's best brands Steve McKee |
| title_fullStr | Power branding leveraging the success of the world's best brands Steve McKee |
| title_full_unstemmed | Power branding leveraging the success of the world's best brands Steve McKee |
| title_short | Power branding |
| title_sort | power branding leveraging the success of the world s best brands |
| title_sub | leveraging the success of the world's best brands |
| topic | Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Markenpolitik |
| work_keys_str_mv | AT mckeesteve powerbrandingleveragingthesuccessoftheworldsbestbrands |