Advertising transformed: the new rules for the digital age
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London [u.a.]
Kogan Page
2014
|
| Edition: | 1. publ., reprinted |
| Subjects: | |
| Item Description: | Incl. bibliogr. references |
| Physical Description: | XXIV, 171 S. graph. Darst. |
| ISBN: | 9780749471484 |
Staff View
MARC
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| 250 | |a 1. publ., reprinted | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2014 | |
| 300 | |a XXIV, 171 S. |b graph. Darst. | ||
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| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Technological innovations | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Digital media | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7149-1 |
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Record in the Search Index
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| author | Van Dyck, Fons |
| author_GND | (DE-588)1071919318 |
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| author_sort | Van Dyck, Fons |
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| building | Verbundindex |
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| callnumber-first | H - Social Science |
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| ctrlnum | (OCoLC)915591489 (DE-599)BVBBV042418023 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., reprinted |
| format | Book |
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| id | DE-604.BV042418023 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T00:00:28Z |
| institution | BVB |
| isbn | 9780749471484 |
| language | English |
| lccn | 013044127 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027853464 |
| oclc_num | 915591489 |
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| owner_facet | DE-188 DE-521 DE-N2 |
| physical | XXIV, 171 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Van Dyck, Fons Verfasser (DE-588)1071919318 aut Advertising transformed the new rules for the digital age Fons Van Dyck 1. publ., reprinted London [u.a.] Kogan Page 2014 XXIV, 171 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references Advertising Advertising Technological innovations Internet advertising Digital media Erscheint auch als Online-Ausgabe 978-0-7494-7149-1 |
| spellingShingle | Van Dyck, Fons Advertising transformed the new rules for the digital age Advertising Advertising Technological innovations Internet advertising Digital media |
| title | Advertising transformed the new rules for the digital age |
| title_auth | Advertising transformed the new rules for the digital age |
| title_exact_search | Advertising transformed the new rules for the digital age |
| title_full | Advertising transformed the new rules for the digital age Fons Van Dyck |
| title_fullStr | Advertising transformed the new rules for the digital age Fons Van Dyck |
| title_full_unstemmed | Advertising transformed the new rules for the digital age Fons Van Dyck |
| title_short | Advertising transformed |
| title_sort | advertising transformed the new rules for the digital age |
| title_sub | the new rules for the digital age |
| topic | Advertising Advertising Technological innovations Internet advertising Digital media |
| topic_facet | Advertising Advertising Technological innovations Internet advertising Digital media |
| work_keys_str_mv | AT vandyckfons advertisingtransformedthenewrulesforthedigitalage |