Advertising transformed: the new rules for the digital age
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London [u.a.]
Kogan Page
2014
|
| Ausgabe: | 1. publ., reprinted |
| Schlagworte: | |
| Beschreibung: | Incl. bibliogr. references |
| Beschreibung: | XXIV, 171 S. graph. Darst. |
| ISBN: | 9780749471484 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042418023 | ||
| 003 | DE-604 | ||
| 005 | 20150603 | ||
| 007 | t | ||
| 008 | 150317s2014 xxkd||| |||| 00||| eng d | ||
| 010 | |a 013044127 | ||
| 020 | |a 9780749471484 |c hbk |9 978-0-7494-7148-4 | ||
| 035 | |a (OCoLC)915591489 | ||
| 035 | |a (DE-599)BVBBV042418023 | ||
| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-188 |a DE-521 |a DE-N2 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 |2 23 | |
| 084 | |a QP 650 |0 (DE-625)141922: |2 rvk | ||
| 100 | 1 | |a Van Dyck, Fons |e Verfasser |0 (DE-588)1071919318 |4 aut | |
| 245 | 1 | 0 | |a Advertising transformed |b the new rules for the digital age |c Fons Van Dyck |
| 250 | |a 1. publ., reprinted | ||
| 264 | 1 | |a London [u.a.] |b Kogan Page |c 2014 | |
| 300 | |a XXIV, 171 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Incl. bibliogr. references | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Technological innovations | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Digital media | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-7494-7149-1 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027853464 | |
Datensatz im Suchindex
| _version_ | 1806503540619739136 |
|---|---|
| adam_text | |
| any_adam_object | |
| author | Van Dyck, Fons |
| author_GND | (DE-588)1071919318 |
| author_facet | Van Dyck, Fons |
| author_role | aut |
| author_sort | Van Dyck, Fons |
| author_variant | d f v df dfv |
| building | Verbundindex |
| bvnumber | BV042418023 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)915591489 (DE-599)BVBBV042418023 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ., reprinted |
| format | Book |
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| id | DE-604.BV042418023 |
| illustrated | Illustrated |
| indexdate | 2024-08-05T00:00:28Z |
| institution | BVB |
| isbn | 9780749471484 |
| language | English |
| lccn | 013044127 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027853464 |
| oclc_num | 915591489 |
| open_access_boolean | |
| owner | DE-188 DE-521 DE-N2 |
| owner_facet | DE-188 DE-521 DE-N2 |
| physical | XXIV, 171 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | Van Dyck, Fons Verfasser (DE-588)1071919318 aut Advertising transformed the new rules for the digital age Fons Van Dyck 1. publ., reprinted London [u.a.] Kogan Page 2014 XXIV, 171 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Incl. bibliogr. references Advertising Advertising Technological innovations Internet advertising Digital media Erscheint auch als Online-Ausgabe 978-0-7494-7149-1 |
| spellingShingle | Van Dyck, Fons Advertising transformed the new rules for the digital age Advertising Advertising Technological innovations Internet advertising Digital media |
| title | Advertising transformed the new rules for the digital age |
| title_auth | Advertising transformed the new rules for the digital age |
| title_exact_search | Advertising transformed the new rules for the digital age |
| title_full | Advertising transformed the new rules for the digital age Fons Van Dyck |
| title_fullStr | Advertising transformed the new rules for the digital age Fons Van Dyck |
| title_full_unstemmed | Advertising transformed the new rules for the digital age Fons Van Dyck |
| title_short | Advertising transformed |
| title_sort | advertising transformed the new rules for the digital age |
| title_sub | the new rules for the digital age |
| topic | Advertising Advertising Technological innovations Internet advertising Digital media |
| topic_facet | Advertising Advertising Technological innovations Internet advertising Digital media |
| work_keys_str_mv | AT vandyckfons advertisingtransformedthenewrulesforthedigitalage |