APA (7th ed.) Citation

Cheng, H. (2014). The handbook of international advertising research (First published.). Wiley Blackwell.

Chicago Style (17th ed.) Citation

Cheng, Hong. The Handbook of International Advertising Research. First published. Chichester ; Malden ; Oxford: Wiley Blackwell, 2014.

MLA (9th ed.) Citation

Cheng, Hong. The Handbook of International Advertising Research. First published. Wiley Blackwell, 2014.

Warning: These citations may not always be 100% accurate.