The handbook of international advertising research:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester ; Malden ; Oxford
Wiley Blackwell
2014
|
| Ausgabe: | First published |
| Schriftenreihe: | Handbooks in communication and media
|
| Schlagworte: | |
| Beschreibung: | xxxii, 623 Seiten Diagramme |
| ISBN: | 9781444332377 |
Internformat
MARC
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Datensatz im Suchindex
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| author2 | Cheng, Hong 1958- |
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| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | First published |
| format | Book |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:21:00Z |
| institution | BVB |
| isbn | 9781444332377 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027852305 |
| oclc_num | 906742983 |
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| physical | xxxii, 623 Seiten Diagramme |
| publishDate | 2014 |
| publishDateSearch | 2014 |
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| publisher | Wiley Blackwell |
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| series2 | Handbooks in communication and media |
| spelling | The handbook of international advertising research edited by Hong Cheng First published Chichester ; Malden ; Oxford Wiley Blackwell 2014 xxxii, 623 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Handbooks in communication and media Werbeforschung (DE-588)4461741-0 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)1071861417 Konferenzschrift gnd-content Werbeforschung (DE-588)4461741-0 s Werbung (DE-588)4065541-6 s Internationales Marketing (DE-588)4125431-4 s DE-604 Cheng, Hong 1958- (DE-588)140371982 edt 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of international advertising research Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4461741-0 (DE-588)4065541-6 (DE-588)4125431-4 (DE-588)1071861417 |
| title | The handbook of international advertising research |
| title_auth | The handbook of international advertising research |
| title_exact_search | The handbook of international advertising research |
| title_full | The handbook of international advertising research edited by Hong Cheng |
| title_fullStr | The handbook of international advertising research edited by Hong Cheng |
| title_full_unstemmed | The handbook of international advertising research edited by Hong Cheng |
| title_short | The handbook of international advertising research |
| title_sort | the handbook of international advertising research |
| topic | Werbeforschung (DE-588)4461741-0 gnd Werbung (DE-588)4065541-6 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Werbeforschung Werbung Internationales Marketing Konferenzschrift |
| work_keys_str_mv | AT chenghong thehandbookofinternationaladvertisingresearch |