Marketing: the core
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
McGraw-Hill
2016
|
| Ausgabe: | 6. ed. |
| Schlagworte: | |
| Beschreibung: | XLII, 531 S. zahlr. Ill. |
| ISBN: | 9780077729035 007772903X |
Internformat
MARC
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| 100 | 1 | |a Kerin, Roger A. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Marketing |b the core |c Roger A. Kerin ; Steven W. Hartley |
| 250 | |a 6. ed. | ||
| 264 | 1 | |a New York, NY |b McGraw-Hill |c 2016 | |
| 300 | |a XLII, 531 S. |b zahlr. Ill. | ||
| 336 | |b txt |2 rdacontent | ||
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| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 700 | 1 | |a Hartley, Steven W. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027844479 | ||
Datensatz im Suchindex
| _version_ | 1804153068568182784 |
|---|---|
| any_adam_object | |
| author | Kerin, Roger A. Hartley, Steven W. |
| author_facet | Kerin, Roger A. Hartley, Steven W. |
| author_role | aut aut |
| author_sort | Kerin, Roger A. |
| author_variant | r a k ra rak s w h sw swh |
| building | Verbundindex |
| bvnumber | BV042408952 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)905008715 (DE-599)BVBBV042408952 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 6. ed. |
| format | Book |
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| id | DE-604.BV042408952 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:20:44Z |
| institution | BVB |
| isbn | 9780077729035 007772903X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027844479 |
| oclc_num | 905008715 |
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| owner_facet | DE-1050 |
| physical | XLII, 531 S. zahlr. Ill. |
| publishDate | 2016 |
| publishDateSearch | 2016 |
| publishDateSort | 2016 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Kerin, Roger A. Verfasser aut Marketing the core Roger A. Kerin ; Steven W. Hartley 6. ed. New York, NY McGraw-Hill 2016 XLII, 531 S. zahlr. Ill. txt rdacontent n rdamedia nc rdacarrier Marketing Hartley, Steven W. Verfasser aut |
| spellingShingle | Kerin, Roger A. Hartley, Steven W. Marketing the core Marketing |
| title | Marketing the core |
| title_auth | Marketing the core |
| title_exact_search | Marketing the core |
| title_full | Marketing the core Roger A. Kerin ; Steven W. Hartley |
| title_fullStr | Marketing the core Roger A. Kerin ; Steven W. Hartley |
| title_full_unstemmed | Marketing the core Roger A. Kerin ; Steven W. Hartley |
| title_short | Marketing |
| title_sort | marketing the core |
| title_sub | the core |
| topic | Marketing |
| topic_facet | Marketing |
| work_keys_str_mv | AT kerinrogera marketingthecore AT hartleystevenw marketingthecore |