Fundamentals of strategy:

Contents: About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation s...

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Bibliographic Details
Format: Book
Language:English
Published: Harlow ; Munich [u.a.] Pearson Education 2015
Edition:3. ed.
Series:Pearson Always Learning
Subjects:
Summary:Contents: About fundamentals of strategy -- Getting the most from fundamentals of strategy -- Guided tour -- Introducing strategy -- The environment -- Strategic capabilities -- Strategic purpose -- Business strategy -- Corporate strategy and diversification -- International strategy -- Innovation strategies -- Mergers, acquisitions and alliances -- Strategy in action -- Glossary -- Index of names -- General index -- Publisher's acknowledgements.
Item Description:ISBN: 1-292-01730-9 aufgeklebt
Physical Description:XVII, 284 S. Ill., graph. Darst. Beil.: 1 Faltkt.: "My Strategy Lab"
ISBN:129201721X
1292017309
9781292017211
9781292017228

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