Designing fictions: literature confronts advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Montreal [u.a.]
McGill-Queen's Univ. Press
2015
|
| Schlagworte: | |
| Online-Zugang: | Klappentext Inhaltsverzeichnis |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XXI, 204 S. Ill. |
| ISBN: | 9780773545359 9780773545366 |
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Datensatz im Suchindex
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|---|---|
| adam_text | Advertising, long a controlling force in industrial society, has provoked an important
body of imaginative work by English-language writers. Michael Ross’s Designing Fictions
is the first study to investigate this symbiotic relationship on a broad scale. In view of
the appreciable overlap between literary and promotional writing, Ross asks whether
imaginative fiction has the latitude to critique advertising as an industry and as a literary
form, and finds that intended critiques, time and again, turn out to be shot through with
ambivalence.
The texts considered include a wide range of books by British, American, and Canadian
authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-
Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We
Came to the End (2007). Along the way, among other examples, Ross discusses George
Orwell’s seriocomic study of the stand-off between poetry and advertising in his novel
Keep the Aspidistra Flying (1936) and Margaret Atwood’s probing of the impact of
promotion on perception in The Edible Woman (1969). The final chapter of the book
considers the popular television series Alad Alen, where the tension between artistic
and commercial pressures is especially acute.
Written in a straightforward style for a wide audience of readers, Designing Fictions ar-
gues that the impact of advertising is universal and discussions of its significance should
not be restricted to a narrow group of specialists.
Contents
Figures ix
Acknowledgments xi
Prologue: From Marner to Gatsby: Literature, Advertising,
Commodity Culture xiii
1 Introduction: Baudrillard’s Dream 3
2 Henry James and H.G. Wells: The Seductions of Advertising 28
3 Battles of the Bookshops: Christopher Morley and George
Orwell 56
4 Radio Days: Wakeman’s The Hucksters and Wouk’s Aurora
Dawn 80
5 Doors of (Mis)Perception: Margaret Atwood’s The Edible
Woman 104
6 Creative Creatives: Blake Morrison’s South of the River and Joshua
Ferris’s Then We Came to the End 129
7 Fnjoy the Best America Has to Offer: Mad Men as National
Brand 149
Kpilogue: The Price of Enchantment 176
Notes 183
Works Cited 191
Index
199
|
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| author | Ross, Michael L. 1936- |
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| dewey-full | 820.9/355 |
| dewey-hundreds | 800 - Literature (Belles-lettres) and rhetoric |
| dewey-ones | 820 - English & Old English literatures |
| dewey-raw | 820.9/355 |
| dewey-search | 820.9/355 |
| dewey-sort | 3820.9 3355 |
| dewey-tens | 820 - English & Old English literatures |
| discipline | Sprachwissenschaft Anglistik / Amerikanistik Literaturwissenschaft |
| era | Geschichte 1909-2007 gnd |
| era_facet | Geschichte 1909-2007 |
| format | Book |
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| language | English |
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| spelling | Ross, Michael L. 1936- Verfasser (DE-588)133020665 aut Designing fictions literature confronts advertising Michael L. Ross Montreal [u.a.] McGill-Queen's Univ. Press 2015 XXI, 204 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Geschichte 1909-2007 gnd rswk-swf Advertising in literature Advertising in popular culture Literatur (DE-588)4035964-5 gnd rswk-swf Englisch (DE-588)4014777-0 gnd rswk-swf Werbung Motiv (DE-588)4250487-9 gnd rswk-swf Englisch (DE-588)4014777-0 s Literatur (DE-588)4035964-5 s Werbung Motiv (DE-588)4250487-9 s Geschichte 1909-2007 z DE-604 Erscheint auch als Online-Ausgabe, EPUB 978-0-7735-8398-6 Erscheint auch als Online-Ausgabe, PDF 978-0-7735-8397-9 Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027834592&sequence=000003&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Klappentext Digitalisierung UB Passau - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027834592&sequence=000004&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Ross, Michael L. 1936- Designing fictions literature confronts advertising Advertising in literature Advertising in popular culture Literatur (DE-588)4035964-5 gnd Englisch (DE-588)4014777-0 gnd Werbung Motiv (DE-588)4250487-9 gnd |
| subject_GND | (DE-588)4035964-5 (DE-588)4014777-0 (DE-588)4250487-9 |
| title | Designing fictions literature confronts advertising |
| title_auth | Designing fictions literature confronts advertising |
| title_exact_search | Designing fictions literature confronts advertising |
| title_full | Designing fictions literature confronts advertising Michael L. Ross |
| title_fullStr | Designing fictions literature confronts advertising Michael L. Ross |
| title_full_unstemmed | Designing fictions literature confronts advertising Michael L. Ross |
| title_short | Designing fictions |
| title_sort | designing fictions literature confronts advertising |
| title_sub | literature confronts advertising |
| topic | Advertising in literature Advertising in popular culture Literatur (DE-588)4035964-5 gnd Englisch (DE-588)4014777-0 gnd Werbung Motiv (DE-588)4250487-9 gnd |
| topic_facet | Advertising in literature Advertising in popular culture Literatur Englisch Werbung Motiv |
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