Strategic marketing for non-profit organizations:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Harlow
Pearson Education
2014
|
Ausgabe: | 7. ed., Pearson new internat. ed. |
Schlagworte: | |
Beschreibung: | II, 470 S. |
ISBN: | 1292042745 9781292042749 |
Internformat
MARC
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020 | |a 9781292042749 |9 978-1-292-04274-9 | ||
035 | |a (OCoLC)907086527 | ||
035 | |a (DE-599)BSZ397093551 | ||
040 | |a DE-604 |b ger | ||
041 | 0 | |a eng | |
049 | |a DE-523 |a DE-898 |a DE-525 | ||
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
084 | |a QQ 000 |0 (DE-625)141967: |2 rvk | ||
100 | 1 | |a Andreasen, Alan R. |d 1934- |e Verfasser |0 (DE-588)171950976 |4 aut | |
245 | 1 | 0 | |a Strategic marketing for non-profit organizations |c Alan R. Andreasen ; Philip R. Kotler |
246 | 1 | 3 | |a Strategic marketing for nonprofit organizations |
250 | |a 7. ed., Pearson new internat. ed. | ||
264 | 1 | |a Harlow |b Pearson Education |c 2014 | |
300 | |a II, 470 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 0 | 7 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Nonprofit-Bereich |0 (DE-588)4115404-6 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Soziomarketing |0 (DE-588)4116549-4 |2 gnd |9 rswk-swf |
655 | 7 | |8 1\p |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
689 | 0 | 0 | |a Nonprofit-Organisation |0 (DE-588)4293729-2 |D s |
689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | 2 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
689 | 0 | |5 DE-604 | |
689 | 1 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 1 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
689 | 1 | 2 | |a Nonprofit-Bereich |0 (DE-588)4115404-6 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
689 | 2 | 0 | |a Soziomarketing |0 (DE-588)4116549-4 |D s |
689 | 2 | |8 3\p |5 DE-604 | |
700 | 1 | |a Kotler, Philip |d 1931- |e Verfasser |0 (DE-588)121409600 |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-027833482 | ||
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883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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any_adam_object | |
author | Andreasen, Alan R. 1934- Kotler, Philip 1931- |
author_GND | (DE-588)171950976 (DE-588)121409600 |
author_facet | Andreasen, Alan R. 1934- Kotler, Philip 1931- |
author_role | aut aut |
author_sort | Andreasen, Alan R. 1934- |
author_variant | a r a ar ara p k pk |
building | Verbundindex |
bvnumber | BV042397733 |
classification_rvk | QP 600 QQ 000 |
ctrlnum | (OCoLC)907086527 (DE-599)BSZ397093551 |
discipline | Wirtschaftswissenschaften |
edition | 7. ed., Pearson new internat. ed. |
format | Book |
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genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV042397733 |
illustrated | Not Illustrated |
indexdate | 2024-07-10T01:20:27Z |
institution | BVB |
isbn | 1292042745 9781292042749 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027833482 |
oclc_num | 907086527 |
open_access_boolean | |
owner | DE-523 DE-898 DE-BY-UBR DE-525 |
owner_facet | DE-523 DE-898 DE-BY-UBR DE-525 |
physical | II, 470 S. |
publishDate | 2014 |
publishDateSearch | 2014 |
publishDateSort | 2014 |
publisher | Pearson Education |
record_format | marc |
spelling | Andreasen, Alan R. 1934- Verfasser (DE-588)171950976 aut Strategic marketing for non-profit organizations Alan R. Andreasen ; Philip R. Kotler Strategic marketing for nonprofit organizations 7. ed., Pearson new internat. ed. Harlow Pearson Education 2014 II, 470 S. txt rdacontent n rdamedia nc rdacarrier Nonprofit-Organisation (DE-588)4293729-2 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Nonprofit-Bereich (DE-588)4115404-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Soziomarketing (DE-588)4116549-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Nonprofit-Organisation (DE-588)4293729-2 s Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Nonprofit-Bereich (DE-588)4115404-6 s 2\p DE-604 Soziomarketing (DE-588)4116549-4 s 3\p DE-604 Kotler, Philip 1931- Verfasser (DE-588)121409600 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Andreasen, Alan R. 1934- Kotler, Philip 1931- Strategic marketing for non-profit organizations Nonprofit-Organisation (DE-588)4293729-2 gnd Strategisches Management (DE-588)4124261-0 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Marketing (DE-588)4037589-4 gnd Soziomarketing (DE-588)4116549-4 gnd |
subject_GND | (DE-588)4293729-2 (DE-588)4124261-0 (DE-588)4115404-6 (DE-588)4037589-4 (DE-588)4116549-4 (DE-588)4522595-3 |
title | Strategic marketing for non-profit organizations |
title_alt | Strategic marketing for nonprofit organizations |
title_auth | Strategic marketing for non-profit organizations |
title_exact_search | Strategic marketing for non-profit organizations |
title_full | Strategic marketing for non-profit organizations Alan R. Andreasen ; Philip R. Kotler |
title_fullStr | Strategic marketing for non-profit organizations Alan R. Andreasen ; Philip R. Kotler |
title_full_unstemmed | Strategic marketing for non-profit organizations Alan R. Andreasen ; Philip R. Kotler |
title_short | Strategic marketing for non-profit organizations |
title_sort | strategic marketing for non profit organizations |
topic | Nonprofit-Organisation (DE-588)4293729-2 gnd Strategisches Management (DE-588)4124261-0 gnd Nonprofit-Bereich (DE-588)4115404-6 gnd Marketing (DE-588)4037589-4 gnd Soziomarketing (DE-588)4116549-4 gnd |
topic_facet | Nonprofit-Organisation Strategisches Management Nonprofit-Bereich Marketing Soziomarketing Fallstudiensammlung |
work_keys_str_mv | AT andreasenalanr strategicmarketingfornonprofitorganizations AT kotlerphilip strategicmarketingfornonprofitorganizations |