Verfügbarkeit: Determinants of Private Label Attitude

Determinants of Private Label Attitude: Predicting Consumers' Brand Preferences Using Psychographics

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Bibliographische Detailangaben
1. Verfasser:	Weiß, Stefanie (VerfasserIn)
Format:	Abschlussarbeit Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Wiesbaden Springer Gabler [2015]
Schriftenreihe:	BestMasters
Schlagworte:	Economics Marketing Economics/Management Science Market Research Business Strategy/Leadership Management Wirtschaft Kundenbindung Handelsmarke Marke Hochschulschrift
Online-Zugang:	BTU01 FAB01 FAW01 FHI01 FHO01 FHR01 FLA01 FRO01 FWS01 FWS02 UBM01 UBT01 UBY01 URL des Erstveröffentlichers Abstract Inhaltsverzeichnis
Beschreibung:	1 Online-Ressource (XV, 143 Seiten)
ISBN:	9783658086725
DOI:	10.1007/978-3-658-08672-5

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Datensatz im Suchindex

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adam_text	DETERMINANTS OF PRIVATE LABEL ATTITUDE / WEISS, STEFANIE : 2015 ABSTRACT / INHALTSTEXT VARIOUS PSYCHOGRAPHIC TRAITS THAT MOST DIRECTLY INFLUENCE CONSUMERS’ PRIVATE LABEL ATTITUDES ARE THE FOCAL POINT OF STEFANIE WEISS’ INVESTIGATION. THE AUTHOR DEVELOPS A COMPREHENSIVE PROFILE OF PSYCHOGRAPHIC PREDICTORS OF ATTITUDE AND IDENTIFIES WAYS OF TRANSLATING THESE INSIGHTS INTO MANAGERIAL PRACTICE. HER CONCLUSIONS THEREBY STRONGLY CONTRIBUTE TO UNDERSTANDING AND DESCRIBING PURCHASERS OF PRIVATE LABELS AND CAN BE MEANINGFULLY APPLIED TO THE MANAGEMENT AREAS OF BRAND POSITIONING AND MARKET SEGMENTATION.THE HYPOTHESIZED RELATIONSHIPS BETWEEN CONSUMERS’ PRIVATE LABEL ATTITUDE AND VARIOUS PSYCHOGRAPHIC TRAITS ARE TESTED ON A SAMPLE OF GERMAN AND AUSTRIAN CONSUMERS USING AN ONLINE QUESTIONNAIRE. THEIR RESPONSE DATA ARE THEN ANALYZED USING THE MULTIPLE REGRESSION TECHNIQUE. CONTENTS ATTITUDES AS PREDICTORS OF INTENTION DEMOGRAPHICS AND THEIR LIMITATIONS THE PREDICTIVE POWER OF PSYCHOGRAPHICS MANAGERIAL IMPLICATIONS TARGET GROUPS TEACHERS AND STUDENTS OF ECONOMICS WITH THE FOCUS ON MARKETING AND BRAND MANAGEMENT EXECUTIVES AND CONSULTANTS IN THE FIELD OF MARKETING, BRAND MANAGEMENT, RETAILING AND MARKET RESEARCH THE AUTHOR STEFANIE WEISS HAS EARNED A MASTER’S DEGREE IN MARKETING AND BRANDING AT THE IMC KREMS IN AUSTRIA DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT. DETERMINANTS OF PRIVATE LABEL ATTITUDE / WEISS, STEFANIE : 2015 TABLE OF CONTENTS / INHALTSVERZEICHNIS ATTITUDES AS PREDICTORS OF INTENTION DEMOGRAPHICS AND THEIR LIMITATIONS THE PREDICTIVE POWER OF PSYCHOGRAPHICS MANAGERIAL IMPLICATIONS. DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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spellingShingle	Weiß, Stefanie Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics Economics Marketing Economics/Management Science Market Research Business Strategy/Leadership Management Wirtschaft Kundenbindung (DE-588)4384508-3 gnd Handelsmarke (DE-588)4023246-3 gnd Marke (DE-588)4074577-6 gnd
subject_GND	(DE-588)4384508-3 (DE-588)4023246-3 (DE-588)4074577-6 (DE-588)4113937-9
title	Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics
title_auth	Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics
title_exact_search	Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics
title_full	Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics Stefanie Weiß
title_fullStr	Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics Stefanie Weiß
title_full_unstemmed	Determinants of Private Label Attitude Predicting Consumers' Brand Preferences Using Psychographics Stefanie Weiß
title_short	Determinants of Private Label Attitude
title_sort	determinants of private label attitude predicting consumers brand preferences using psychographics
title_sub	Predicting Consumers' Brand Preferences Using Psychographics
topic	Economics Marketing Economics/Management Science Market Research Business Strategy/Leadership Management Wirtschaft Kundenbindung (DE-588)4384508-3 gnd Handelsmarke (DE-588)4023246-3 gnd Marke (DE-588)4074577-6 gnd
topic_facet	Economics Marketing Economics/Management Science Market Research Business Strategy/Leadership Management Wirtschaft Kundenbindung Handelsmarke Marke Hochschulschrift
url	https://doi.org/10.1007/978-3-658-08672-5 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027823277&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027823277&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
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