Humor in advertising: a comprehensive analysis
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Armonk, NY [u.a.]
Sharpe
2006
|
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references (p. 207-224) and indexes |
| Beschreibung: | 1 Online-Ressource (XIV, 240 S.) Ill., graph. Darst. |
| ISBN: | 0765616130 9780765621528 |
Internformat
MARC
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| 020 | |a 9780765621528 |c Online |9 9780765621528 | ||
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| 100 | 1 | |a Gulas, Charles S. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Humor in advertising |b a comprehensive analysis |c Charles S. Gulas and Marc G. Weinberger |
| 264 | 1 | |a Armonk, NY [u.a.] |b Sharpe |c 2006 | |
| 300 | |a 1 Online-Ressource (XIV, 240 S.) |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
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| 500 | |a Includes bibliographical references (p. 207-224) and indexes | ||
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Datensatz im Suchindex
| DE-BY-FWS_katkey | 549481 |
|---|---|
| _version_ | 1806179227250196480 |
| any_adam_object | |
| author | Gulas, Charles S. Weinberger, Marc G. |
| author_facet | Gulas, Charles S. Weinberger, Marc G. |
| author_role | aut aut |
| author_sort | Gulas, Charles S. |
| author_variant | c s g cs csg m g w mg mgw |
| building | Verbundindex |
| bvnumber | BV042386383 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17200 QP 630 QP 632 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)704679911 (DE-599)BVBBV042386383 |
| dewey-full | 659.1/02/07 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/02/07 |
| dewey-search | 659.1/02/07 |
| dewey-sort | 3659.1 12 17 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042386383 |
| illustrated | Illustrated |
| indexdate | 2024-08-01T12:05:39Z |
| institution | BVB |
| isbn | 0765616130 9780765621528 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027822353 |
| oclc_num | 704679911 |
| open_access_boolean | |
| owner | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| owner_facet | DE-863 DE-BY-FWS DE-862 DE-BY-FWS |
| physical | 1 Online-Ressource (XIV, 240 S.) Ill., graph. Darst. |
| psigel | ZDB-38-EBR |
| publishDate | 2006 |
| publishDateSearch | 2006 |
| publishDateSort | 2006 |
| publisher | Sharpe |
| record_format | marc |
| spellingShingle | Gulas, Charles S. Weinberger, Marc G. Humor in advertising a comprehensive analysis Humor in advertising Humor (DE-588)4026170-0 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd |
| subject_GND | (DE-588)4026170-0 (DE-588)4065541-6 (DE-588)4189647-6 |
| title | Humor in advertising a comprehensive analysis |
| title_auth | Humor in advertising a comprehensive analysis |
| title_exact_search | Humor in advertising a comprehensive analysis |
| title_full | Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger |
| title_fullStr | Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger |
| title_full_unstemmed | Humor in advertising a comprehensive analysis Charles S. Gulas and Marc G. Weinberger |
| title_short | Humor in advertising |
| title_sort | humor in advertising a comprehensive analysis |
| title_sub | a comprehensive analysis |
| topic | Humor in advertising Humor (DE-588)4026170-0 gnd Werbung (DE-588)4065541-6 gnd Werbewirkung (DE-588)4189647-6 gnd |
| topic_facet | Humor in advertising Humor Werbung Werbewirkung |
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