Holdings: Blue ocean strategy

Blue ocean strategy: how to create uncontested market space and make the competition irrelevant

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Bibliographic Details
Main Authors:	Kim, W. Chan (Author), Mauborgne, Renée (Author)
Format:	Book
Language:	English
Published:	Boston, Massachusetts Harvard Business School Press 2015
Edition:	Expanded edition
Subjects:	New products Market segmentation Markterschließung Marktsegmentierung Unternehmen Neues Produkt Kooperation Marktergebnis
Online Access:	Inhaltsverzeichnis
Item Description:	Literaturverzeichnis: Seite 263-270
Physical Description:	xxviii, 287 Seiten Diagramme
ISBN:	9781625274496

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MARC


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adam_text	Contents Help1 My Ocean Is Turning Red ix Prefoce to the Original Edition xxi Acknowledgments xxv Part One: Blue Ocean Strategy 1 Creating Blue Oceans 3 2 Analytical Tools and Frameworks 25 Part Two: Formulating Blue Ocean Strategy 3 Reconstruct Market Boundaries 49 4 Focus on the Big Picture, Not the Numbers 83 5 Reach Beyond Existing Demand 103 6 Get the Strategic Sequence Right 117 viii Contents Part Three: Executing Blue Ocean Strategy 7 Overcome Key Organizational Hurdles 147 8 Build Execution into Strategy 171 9 Align Value, Profit, and People Propositions 189 10 Renew Blue Oceans 203 11 Avoid Red Ocean Traps 215 Appendix A 225 Appendix В 245 Appendix С 249 Notes 253 Bibliography 263 Index 271 About the Authors 285
any_adam_object	1
author	Kim, W. Chan Mauborgne, Renée
author_GND	(DE-588)130363278 (DE-588)130363286
author_facet	Kim, W. Chan Mauborgne, Renée
author_role	aut aut
author_sort	Kim, W. Chan
author_variant	w c k wc wck r m rm
building	Verbundindex
bvnumber	BV042374067
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.153
callnumber-search	HF5415.153
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callnumber-subject	HF - Commerce
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classification_tum	WIR 825f WIR 540f
ctrlnum	(OCoLC)931659598 (DE-599)BVBBV042374067
dewey-full	658.8/02
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/02
dewey-search	658.8/02
dewey-sort	3658.8 12
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Expanded edition
format	Book
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institution	BVB
isbn	9781625274496
language	English
lccn	014032847
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spelling	Kim, W. Chan Verfasser (DE-588)130363278 aut Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne Expanded edition Boston, Massachusetts Harvard Business School Press 2015 xxviii, 287 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 263-270 New products Market segmentation Markterschließung (DE-588)4114519-7 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Kooperation (DE-588)4032386-9 gnd rswk-swf Marktergebnis (DE-588)4351708-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kooperation (DE-588)4032386-9 s Marktergebnis (DE-588)4351708-0 s Markterschließung (DE-588)4114519-7 s DE-604 Neues Produkt (DE-588)4171552-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Mauborgne, Renée Verfasser (DE-588)130363286 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027810272&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant New products Market segmentation Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Kooperation (DE-588)4032386-9 gnd Marktergebnis (DE-588)4351708-0 gnd
subject_GND	(DE-588)4114519-7 (DE-588)4037644-8 (DE-588)4061963-1 (DE-588)4171552-4 (DE-588)4032386-9 (DE-588)4351708-0
title	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_auth	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_exact_search	Blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_full	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne
title_fullStr	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne
title_full_unstemmed	Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne
title_short	Blue ocean strategy
title_sort	blue ocean strategy how to create uncontested market space and make the competition irrelevant
title_sub	how to create uncontested market space and make the competition irrelevant
topic	New products Market segmentation Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Kooperation (DE-588)4032386-9 gnd Marktergebnis (DE-588)4351708-0 gnd
topic_facet	New products Market segmentation Markterschließung Marktsegmentierung Unternehmen Neues Produkt Kooperation Marktergebnis
url	http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027810272&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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