Blue ocean strategy: how to create uncontested market space and make the competition irrelevant
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business School Press
2015
|
| Ausgabe: | Expanded edition |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Literaturverzeichnis: Seite 263-270 |
| Beschreibung: | xxviii, 287 Seiten Diagramme |
| ISBN: | 9781625274496 |
Internformat
MARC
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| 245 | 1 | 0 | |a Blue ocean strategy |b how to create uncontested market space and make the competition irrelevant |c W. Chan Kim, Renée Mauborgne |
| 250 | |a Expanded edition | ||
| 264 | 1 | |a Boston, Massachusetts |b Harvard Business School Press |c 2015 | |
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Datensatz im Suchindex
| _version_ | 1804153012540669952 |
|---|---|
| adam_text | Contents
Help1 My Ocean Is Turning Red
ix
Prefoce
to the Original Edition
xxi
Acknowledgments
xxv
Part One: Blue Ocean Strategy
1
Creating Blue Oceans
3
2
Analytical Tools and Frameworks
25
Part Two: Formulating Blue Ocean Strategy
3
Reconstruct Market Boundaries
49
4
Focus on the Big Picture, Not the Numbers
83
5
Reach Beyond Existing Demand
103
6
Get the Strategic Sequence Right
117
viii
Contents
Part Three: Executing Blue Ocean Strategy
7
Overcome Key Organizational Hurdles
147
8
Build Execution into Strategy
171
9
Align Value, Profit, and People Propositions
189
10
Renew Blue Oceans
203
11
Avoid Red Ocean Traps
215
Appendix A
225
Appendix
В
245
Appendix
С
249
Notes
253
Bibliography
263
Index
271
About the Authors
285
|
| any_adam_object | 1 |
| author | Kim, W. Chan Mauborgne, Renée |
| author_GND | (DE-588)130363278 (DE-588)130363286 |
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| author_sort | Kim, W. Chan |
| author_variant | w c k wc wck r m rm |
| building | Verbundindex |
| bvnumber | BV042374067 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
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| discipline | Wirtschaftswissenschaften |
| edition | Expanded edition |
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| indexdate | 2024-07-10T01:19:50Z |
| institution | BVB |
| isbn | 9781625274496 |
| language | English |
| lccn | 014032847 |
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| physical | xxviii, 287 Seiten Diagramme |
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| spelling | Kim, W. Chan Verfasser (DE-588)130363278 aut Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne Expanded edition Boston, Massachusetts Harvard Business School Press 2015 xxviii, 287 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Literaturverzeichnis: Seite 263-270 New products Market segmentation Markterschließung (DE-588)4114519-7 gnd rswk-swf Marktsegmentierung (DE-588)4037644-8 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Neues Produkt (DE-588)4171552-4 gnd rswk-swf Kooperation (DE-588)4032386-9 gnd rswk-swf Marktergebnis (DE-588)4351708-0 gnd rswk-swf Unternehmen (DE-588)4061963-1 s Kooperation (DE-588)4032386-9 s Marktergebnis (DE-588)4351708-0 s Markterschließung (DE-588)4114519-7 s DE-604 Neues Produkt (DE-588)4171552-4 s Marktsegmentierung (DE-588)4037644-8 s 1\p DE-604 Mauborgne, Renée Verfasser (DE-588)130363286 aut Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027810272&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kim, W. Chan Mauborgne, Renée Blue ocean strategy how to create uncontested market space and make the competition irrelevant New products Market segmentation Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Kooperation (DE-588)4032386-9 gnd Marktergebnis (DE-588)4351708-0 gnd |
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| title | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_auth | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_exact_search | Blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_full | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_fullStr | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_full_unstemmed | Blue ocean strategy how to create uncontested market space and make the competition irrelevant W. Chan Kim, Renée Mauborgne |
| title_short | Blue ocean strategy |
| title_sort | blue ocean strategy how to create uncontested market space and make the competition irrelevant |
| title_sub | how to create uncontested market space and make the competition irrelevant |
| topic | New products Market segmentation Markterschließung (DE-588)4114519-7 gnd Marktsegmentierung (DE-588)4037644-8 gnd Unternehmen (DE-588)4061963-1 gnd Neues Produkt (DE-588)4171552-4 gnd Kooperation (DE-588)4032386-9 gnd Marktergebnis (DE-588)4351708-0 gnd |
| topic_facet | New products Market segmentation Markterschließung Marktsegmentierung Unternehmen Neues Produkt Kooperation Marktergebnis |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027810272&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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