APA (7th ed.) Citation

Kim, W. C., & Mauborgne, R. (2015). Blue ocean strategy: How to create uncontested market space and make the competition irrelevant (Expanded edition.). Harvard Business School Press.

Chicago Style (17th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Boston, Massachusetts: Harvard Business School Press, 2015.

MLA (9th ed.) Citation

Kim, W. Chan, and Renée Mauborgne. Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant. Expanded edition. Harvard Business School Press, 2015.