Multichannel commerce: a consumer perspective on the integration of physical and electronic channels
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 180 S. graph. Darst. |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | MULTICHANNEL COMMERCE:
A CONSUMER PERSPECTIVE ON THE
INTEGRATION OF PHYSICAL AND ELECTRONIC
CHANNELS
INAUGURALDISSERTATION
ZUR ERLANGUNG DES AKADEMISCHEN GRADES EINES
DOKTORS DER WIRTSCHAFTSWISSENSCHAFTEN
DER UNIVERSITAT MANNHEIM
VORGELEGT AN DER
FAKULTAT FUR BETRIEBSWIRTSCHAFTSLEHRE
DER UNIVERSITAT MANNHEIM
VON
DIPL. WIRTSCH.-LNF. MANUEL TRENZ
MANNHEIM, IM SEPTEMBER 2014
HTTP://D-NB.INFO/1065324030
TABLE OF CONTENTS I
TABLE OF CONTENTS
LIST OF TABLES IV
LIST OF FIGURES V
ABBREVIATIONS VI
CHAPTER 1: INTRODUCTION 1
1.1 IMPORTANCE AND MOTIVATION 2
1.2 RESEARCH QUESTIONS AND-SCOPE 4
1.3 OUTLINE OF THE THESIS 7
CHAPTER 2: OFFLINE, ONLINE AND
MULTICHANNEL COMMERCE 9
2.1 INTRODUCTION 10
2.2 DIFFERENCES BETWEEN ONLINE AND OFFLINE COMMERCE 10
2.2.1 INFORMATION TRANSPARENCY 11
2.2.2 INTERACTIONS 17
2.2.3 COST STRUCTURES 21
2.3 CHOICES BETWEEN ONLINE AND OFFLINE COMMERCE 23
, 2.3.1 CHANNEL CHOICE 23
2.3.2 MULTICHANNEL SHOPPERS 28
2.3.3 CHANNEL SWITCHING 29
2.4 MULTICHANNEL INTEGRATION 30
2.5 SUMMARY 38
CHAPTER 3: PERCEPTION
AND VALUATION
OF MC INTEGRATION
SERVICES 39
3.1 INTRODUCTION 40
3.2 THEORETICAL FOUNDATIONS 40
3.2.1 PERCEPTION OF MULTICHANNEL INTEGRATION SERVICES 41
3.2.2 VALUATION OF MULTICHANNEL INTEGRATION SERVICES 47
3.3 EMPIRICAL STUDY 49
3.3.1 MEASUREMENT INSTRUMENT DEVELOPMENT 49
3.3.1.1 PRODUCT SELECTION AND MANIPULATION 49
3.3.1.2 MEASUREMENT SCALES 51
3.3.1.3 QUESTIONNAIRE OVERVIEW 56
3.3.2 DATA COLLECTION 57
3.3.3 RESULTS 61
3.3.3.1 DESCRIPTIVE STATISTICS 63
3.3.3.2 MEASUREMENT MODEL VALIDATION 64
3.3.3.3 PERCEPTION OF MULTICHANNEL INTEGRATION SERVICES 67
3.3.3.4 VALUATION OF MULTICHANNEL INTEGRATION SERVICES 72
3.3.3.5 LIMITATIONS 75
3.3.4 DISCUSSION 75
3.4 SUMMARY 79
II
TABLE OF CONTENTS
CHAPTER 4: PURCHASE SPECIFIC AND
INDIVIDUAL DIFFERENCES 81
4.1 INTRODUCTION 82
4.2 THEORETICAL BACKGROUND 83
4.2.1 REGULATORY FOCUS THEORY 84
4.2.2 CONTINGENCY FACTORS ON THE UTILITY OF MC INTEGRATION SEN/ICES 86
4.3 EMPIRICAL STUDY 90
4.3.1 MEASUREMENT INSTRUMENT DEVELOPMENT 90
4.3.1.1 PRODUCT SELECTION AND MANIPULATION 91
4.3.1.2 CONJOINT DESIGN 93
4.3.1.3 MEASUREMENT SCALES 97
4.3.1.4 QUESTIONNAIRE OVERVIEW 99
4.3.2 DATA COLLECTION 101
4.3.3 CONJOINT ESTIMATION AND GOODNESS OF FIT 102
4.3.4 RESULTS 107
4.3.4.1 DESCRIPTIVE STATISTICS 107
4.3.4.2 MEASUREMENT MODEL VALIDATION 110
4.3.4.3 MANIPULATION CHECK 113
4.3.4.4 AVERAGE UTILITY AND IMPORTANCE SCORES 114
4.3.4.5 IMPACT OF PURCHASE SPECIFIC AND INDIVIDUAL DIFFERENCES. 116
4.3.4.6 LIMITATIONS 121
4.3.5 DISCUSSION 123
4.3.6 POST-HOC ANALYSIS: IMPACT OF
MC
SEN/ICES ON CHANNEL CHOICE... 127
4.3.7 POST-HOC ANALYSIS: ESTIMATING THE VALUE OF MC SERVICES 130
4.4 SUMMARY 133
CHAPTER 5: REFLECTION 135
5.1 RECAPITULATION 136
5.2 THEORETICAL CONTRIBUTION 139
5.3 PRACTICAL CONTRIBUTION 142
5.4 CONCLUSION AND FUTURE RESEARCH 145
APPENDICES 149
APPENDIX A: METHODOLOGY OF THE STRUCTURED
LITERATURE REVIEW 149
APPENDIX B: GERMAN MEASUREMENT
INSTRUMENT (CHAPTER 3) 151
APPENDIX C: LATENT VARIABLE CORRELATIONS
AND AVE (CHAPTER 3) 152
APPENDIX D: CROSS-LOADINGS
(CHAPTER 3) 153
APPENDIX E: CMV CORRECTED CORRELATIONS
MATRIX (CHAPTER 3) 154
APPENDIX F: MEDIATION ANALYSIS
(CHAPTER 4) 155
APPENDIX G: GERMAN
MEASUREMENT INSTRUMENT (CHAPTER
4) 159
APPENDIX H: COUNTS ANALYSIS
(CHAPTER 4) 160
APPENDIX I: CMV CORRECTED CORRELATIONS MATRIX
(CHAPTER 4) 162
TABLE OF CONTENTS III
APPENDIX J: MANIPULATION
CHECK (CHAPTER 4) 163
REFERENCES 165
REFERENCE TO DATA 179
|
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| dewey-ones | 658 - General management |
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| discipline | Wirtschaftswissenschaften |
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| spelling | Trenz, Manuel 1985- Verfasser (DE-588)1065094035 aut Multichannel commerce a consumer perspective on the integration of physical and electronic channels vorgelegt von Manuel Trenz 2014 VI, 180 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Mannheim, Univ., Diss., 2014 Führungstheorie (DE-588)4247909-5 gnd rswk-swf Supply Chain Management (DE-588)4684051-5 gnd rswk-swf Absatzweg (DE-588)4112445-5 gnd rswk-swf Kundendienst (DE-588)4135134-4 gnd rswk-swf Electronic Shopping (DE-588)4215399-2 gnd rswk-swf Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd rswk-swf Marketingtheorie (DE-588)4168911-2 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Absatzweg (DE-588)4112445-5 s Mehrgleisiger Vertrieb (DE-588)4725388-5 s Electronic Shopping (DE-588)4215399-2 s DE-604 Führungstheorie (DE-588)4247909-5 s Electronic Commerce (DE-588)4592128-3 s Kundendienst (DE-588)4135134-4 s Marketingtheorie (DE-588)4168911-2 s Supply Chain Management (DE-588)4684051-5 s 1\p DE-604 DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027806342&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Trenz, Manuel 1985- Multichannel commerce a consumer perspective on the integration of physical and electronic channels Führungstheorie (DE-588)4247909-5 gnd Supply Chain Management (DE-588)4684051-5 gnd Absatzweg (DE-588)4112445-5 gnd Kundendienst (DE-588)4135134-4 gnd Electronic Shopping (DE-588)4215399-2 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingtheorie (DE-588)4168911-2 gnd Electronic Commerce (DE-588)4592128-3 gnd |
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| title | Multichannel commerce a consumer perspective on the integration of physical and electronic channels |
| title_auth | Multichannel commerce a consumer perspective on the integration of physical and electronic channels |
| title_exact_search | Multichannel commerce a consumer perspective on the integration of physical and electronic channels |
| title_full | Multichannel commerce a consumer perspective on the integration of physical and electronic channels vorgelegt von Manuel Trenz |
| title_fullStr | Multichannel commerce a consumer perspective on the integration of physical and electronic channels vorgelegt von Manuel Trenz |
| title_full_unstemmed | Multichannel commerce a consumer perspective on the integration of physical and electronic channels vorgelegt von Manuel Trenz |
| title_short | Multichannel commerce |
| title_sort | multichannel commerce a consumer perspective on the integration of physical and electronic channels |
| title_sub | a consumer perspective on the integration of physical and electronic channels |
| topic | Führungstheorie (DE-588)4247909-5 gnd Supply Chain Management (DE-588)4684051-5 gnd Absatzweg (DE-588)4112445-5 gnd Kundendienst (DE-588)4135134-4 gnd Electronic Shopping (DE-588)4215399-2 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketingtheorie (DE-588)4168911-2 gnd Electronic Commerce (DE-588)4592128-3 gnd |
| topic_facet | Führungstheorie Supply Chain Management Absatzweg Kundendienst Electronic Shopping Mehrgleisiger Vertrieb Marketingtheorie Electronic Commerce Hochschulschrift |
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