Integrated communications in the postmodern era:
Gespeichert in:
| Weitere Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2015
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Includes bibliographical references and index |
| Beschreibung: | XVII, 268 S. Ill. |
| ISBN: | 9781137388537 |
Internformat
MARC
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| 008 | 150217s2015 xxka||| |||| 00||| eng d | ||
| 010 | |a 014029410 | ||
| 020 | |a 9781137388537 |c hbk. |9 978-1-137-38853-7 | ||
| 035 | |a (OCoLC)915573809 | ||
| 035 | |a (DE-599)BVBBV042365918 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-11 | ||
| 050 | 0 | |a HF5415.123 | |
| 082 | 0 | |a 658.8/02 |2 23 | |
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| 245 | 1 | 0 | |a Integrated communications in the postmodern era |c ed. by Philip J. Kitchen ... |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2015 | |
| 300 | |a XVII, 268 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Massenmedien | |
| 650 | 4 | |a Communication in marketing | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Mass media | |
| 700 | 1 | |a Kitchen, Philip J. |d 1953- |0 (DE-588)142047279 |4 edt | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027802261 | ||
Datensatz im Suchindex
| _version_ | 1804152999832977408 |
|---|---|
| any_adam_object | |
| author2 | Kitchen, Philip J. 1953- |
| author2_role | edt |
| author2_variant | p j k pj pjk |
| author_GND | (DE-588)142047279 |
| author_facet | Kitchen, Philip J. 1953- |
| building | Verbundindex |
| bvnumber | BV042365918 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)915573809 (DE-599)BVBBV042365918 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| id | DE-604.BV042365918 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:19:38Z |
| institution | BVB |
| isbn | 9781137388537 |
| language | English |
| lccn | 014029410 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027802261 |
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| physical | XVII, 268 S. Ill. |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Integrated communications in the postmodern era ed. by Philip J. Kitchen ... 1. publ. Basingstoke Palgrave Macmillan 2015 XVII, 268 S. Ill. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Massenmedien Communication in marketing Marketing Mass media Kitchen, Philip J. 1953- (DE-588)142047279 edt |
| spellingShingle | Integrated communications in the postmodern era Massenmedien Communication in marketing Marketing Mass media |
| title | Integrated communications in the postmodern era |
| title_auth | Integrated communications in the postmodern era |
| title_exact_search | Integrated communications in the postmodern era |
| title_full | Integrated communications in the postmodern era ed. by Philip J. Kitchen ... |
| title_fullStr | Integrated communications in the postmodern era ed. by Philip J. Kitchen ... |
| title_full_unstemmed | Integrated communications in the postmodern era ed. by Philip J. Kitchen ... |
| title_short | Integrated communications in the postmodern era |
| title_sort | integrated communications in the postmodern era |
| topic | Massenmedien Communication in marketing Marketing Mass media |
| topic_facet | Massenmedien Communication in marketing Marketing Mass media |
| work_keys_str_mv | AT kitchenphilipj integratedcommunicationsinthepostmodernera |