Bowen, G. (2015). Computer-mediated marketing strategies: Social media and online brand communities. IGI Global.
Chicago Style (17th ed.) CitationBowen, Gordon. Computer-mediated Marketing Strategies: Social Media and Online Brand Communities. Hershey, PA: IGI Global, 2015.
MLA (9th ed.) CitationBowen, Gordon. Computer-mediated Marketing Strategies: Social Media and Online Brand Communities. IGI Global, 2015.
Warning: These citations may not always be 100% accurate.