Engaging customers using big data: how marketing analytics are transforming business
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Palgrave Macmillan
2014
|
| Edition: | First edition |
| Subjects: | |
| Online Access: | BSB01 |
| Item Description: | Includes index |
| Physical Description: | 1 Online-Ressource (231 S.) |
| ISBN: | 9781137386182 9781137386199 |
Staff View
MARC
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Record in the Search Index
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| author_facet | Sathi, Arvind |
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| building | Verbundindex |
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| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
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| id | DE-604.BV042361227 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:19:31Z |
| institution | BVB |
| isbn | 9781137386182 9781137386199 |
| language | English |
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| publishDate | 2014 |
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| publisher | Palgrave Macmillan |
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| spelling | Sathi, Arvind Verfasser aut Engaging customers using big data how marketing analytics are transforming business Arvind Sathi First edition New York, NY Palgrave Macmillan 2014 1 Online-Ressource (231 S.) txt rdacontent c rdamedia cr rdacarrier Includes index Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s Big Data (DE-588)4802620-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sathi, Arvind Engaging customers using big data how marketing analytics are transforming business Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Datenverarbeitung (DE-588)4011152-0 gnd Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4011152-0 (DE-588)4802620-7 (DE-588)4037589-4 |
| title | Engaging customers using big data how marketing analytics are transforming business |
| title_auth | Engaging customers using big data how marketing analytics are transforming business |
| title_exact_search | Engaging customers using big data how marketing analytics are transforming business |
| title_full | Engaging customers using big data how marketing analytics are transforming business Arvind Sathi |
| title_fullStr | Engaging customers using big data how marketing analytics are transforming business Arvind Sathi |
| title_full_unstemmed | Engaging customers using big data how marketing analytics are transforming business Arvind Sathi |
| title_short | Engaging customers using big data |
| title_sort | engaging customers using big data how marketing analytics are transforming business |
| title_sub | how marketing analytics are transforming business |
| topic | Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Datenverarbeitung (DE-588)4011152-0 gnd Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Big Data Marketing |
| work_keys_str_mv | AT sathiarvind engagingcustomersusingbigdatahowmarketinganalyticsaretransformingbusiness |