Engaging customers using big data: how marketing analytics are transforming business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Palgrave Macmillan
2014
|
| Ausgabe: | First edition |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | Includes index |
| Beschreibung: | 1 Online-Ressource (231 S.) |
| ISBN: | 9781137386182 9781137386199 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042361227 | ||
| 003 | DE-604 | ||
| 005 | 20150218 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150213s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781137386182 |c Print |9 978-1-137-38618-2 | ||
| 020 | |a 9781137386199 |c Online |9 978-1-137-38619-9 | ||
| 035 | |a (ZDB-30-PQE)ebr10959356 | ||
| 035 | |a (OCoLC)896843704 | ||
| 035 | |a (DE-599)BVBBV042361227 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.8/3 |2 23 | |
| 100 | 1 | |a Sathi, Arvind |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Engaging customers using big data |b how marketing analytics are transforming business |c Arvind Sathi |
| 250 | |a First edition | ||
| 264 | 1 | |a New York, NY |b Palgrave Macmillan |c 2014 | |
| 300 | |a 1 Online-Ressource (231 S.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes index | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Data processing | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Consumer behavior | |
| 650 | 4 | |a Marketing research | |
| 650 | 0 | 7 | |a Datenverarbeitung |0 (DE-588)4011152-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Big Data |0 (DE-588)4802620-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 653 | |a Electronic books | ||
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Datenverarbeitung |0 (DE-588)4011152-0 |D s |
| 689 | 0 | 2 | |a Big Data |0 (DE-588)4802620-7 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q BSB_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027797690 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 966 | e | |u https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1794006 |l BSB01 |p ZDB-30-PQE |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152992635551744 |
|---|---|
| any_adam_object | |
| author | Sathi, Arvind |
| author_facet | Sathi, Arvind |
| author_role | aut |
| author_sort | Sathi, Arvind |
| author_variant | a s as |
| building | Verbundindex |
| bvnumber | BV042361227 |
| collection | ZDB-38-EBR |
| ctrlnum | (ZDB-30-PQE)ebr10959356 (OCoLC)896843704 (DE-599)BVBBV042361227 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01881nmm a2200529zc 4500</leader><controlfield tag="001">BV042361227</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20150218 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150213s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137386182</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-137-38618-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137386199</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-137-38619-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-30-PQE)ebr10959356</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)896843704</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042361227</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">aacr</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Sathi, Arvind</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Engaging customers using big data</subfield><subfield code="b">how marketing analytics are transforming business</subfield><subfield code="c">Arvind Sathi</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (231 S.)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Datenverarbeitung</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Data processing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumer behavior</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing research</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Datenverarbeitung</subfield><subfield code="0">(DE-588)4011152-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Big Data</subfield><subfield code="0">(DE-588)4802620-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">BSB_PDA_EBR_Kauf</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027797690</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://ebookcentral.proquest.com/lib/bsb/detail.action?docID=1794006</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-30-PQE</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042361227 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:19:31Z |
| institution | BVB |
| isbn | 9781137386182 9781137386199 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027797690 |
| oclc_num | 896843704 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (231 S.) |
| psigel | ZDB-38-EBR BSB_PDA_EBR_Kauf ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Sathi, Arvind Verfasser aut Engaging customers using big data how marketing analytics are transforming business Arvind Sathi First edition New York, NY Palgrave Macmillan 2014 1 Online-Ressource (231 S.) txt rdacontent c rdamedia cr rdacarrier Includes index Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Datenverarbeitung (DE-588)4011152-0 gnd rswk-swf Big Data (DE-588)4802620-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Datenverarbeitung (DE-588)4011152-0 s Big Data (DE-588)4802620-7 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Sathi, Arvind Engaging customers using big data how marketing analytics are transforming business Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Datenverarbeitung (DE-588)4011152-0 gnd Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4011152-0 (DE-588)4802620-7 (DE-588)4037589-4 |
| title | Engaging customers using big data how marketing analytics are transforming business |
| title_auth | Engaging customers using big data how marketing analytics are transforming business |
| title_exact_search | Engaging customers using big data how marketing analytics are transforming business |
| title_full | Engaging customers using big data how marketing analytics are transforming business Arvind Sathi |
| title_fullStr | Engaging customers using big data how marketing analytics are transforming business Arvind Sathi |
| title_full_unstemmed | Engaging customers using big data how marketing analytics are transforming business Arvind Sathi |
| title_short | Engaging customers using big data |
| title_sort | engaging customers using big data how marketing analytics are transforming business |
| title_sub | how marketing analytics are transforming business |
| topic | Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Datenverarbeitung (DE-588)4011152-0 gnd Big Data (DE-588)4802620-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Datenverarbeitung Marketing Management Marketing Data processing Internet marketing Consumer behavior Marketing research Big Data Marketing |
| work_keys_str_mv | AT sathiarvind engagingcustomersusingbigdatahowmarketinganalyticsaretransformingbusiness |