Digital marketing: integrating strategy and tactics with values : a guidebook for executives, managers, and students
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
New York
Routledge
2015
|
| Schlagworte: | |
| Online-Zugang: | FHM01 BSB01 Volltext |
| Beschreibung: | Includes index. - Erscheinungsdatum auf der Plattform ebrary: October 2014 |
| Beschreibung: | 1 Online-Ressource (368 S.) |
| ISBN: | 9781315879451 |
Internformat
MARC
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| 500 | |a Includes index. - Erscheinungsdatum auf der Plattform ebrary: October 2014 | ||
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| 650 | 4 | |a Marketing |x Management | |
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Datensatz im Suchindex
| _version_ | 1804152992595705856 |
|---|---|
| any_adam_object | |
| author | Kaufman, Ira Morton 1947- Horton, Chris |
| author_GND | (DE-588)1064019536 |
| author_facet | Kaufman, Ira Morton 1947- Horton, Chris |
| author_role | aut aut |
| author_sort | Kaufman, Ira Morton 1947- |
| author_variant | i m k im imk c h ch |
| building | Verbundindex |
| bvnumber | BV042361160 |
| classification_rvk | QP 650 |
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| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042361160 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:19:31Z |
| institution | BVB |
| isbn | 9781315879451 |
| language | English |
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| oclc_num | 896839208 |
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| owner_facet | DE-12 DE-M347 |
| physical | 1 Online-Ressource (368 S.) |
| psigel | ZDB-30-PQE ZDB-38-EBR ZDB-30-PQE BSB_PDA_EBR_Kauf |
| publishDate | 2015 |
| publishDateSearch | 2015 |
| publishDateSort | 2015 |
| publisher | Routledge |
| record_format | marc |
| spelling | Kaufman, Ira Morton 1947- Verfasser (DE-588)1064019536 aut Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl New York Routledge 2015 1 Online-Ressource (368 S.) txt rdacontent c rdamedia cr rdacarrier Includes index. - Erscheinungsdatum auf der Plattform ebrary: October 2014 Internet marketing Marketing Management Online-Marketing (DE-588)7706419-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Computerunterstütztes Verfahren (DE-588)4139030-1 gnd rswk-swf Electronic books Marketing (DE-588)4037589-4 s Computerunterstütztes Verfahren (DE-588)4139030-1 s Electronic Commerce (DE-588)4592128-3 s 1\p DE-604 Online-Marketing (DE-588)7706419-7 s 2\p DE-604 Horton, Chris Verfasser aut Erscheint auch als Druckausgabe 978-0-415-71674-1 Erscheint auch als Druckausgabe 978-0-415-71675-8 http://lib.myilibrary.com?id=652505 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kaufman, Ira Morton 1947- Horton, Chris Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students Internet marketing Marketing Management Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| subject_GND | (DE-588)7706419-7 (DE-588)4037589-4 (DE-588)4592128-3 (DE-588)4139030-1 |
| title | Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students |
| title_auth | Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students |
| title_exact_search | Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students |
| title_full | Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl |
| title_fullStr | Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl |
| title_full_unstemmed | Digital marketing integrating strategy and tactics with values : a guidebook for executives, managers, and students written by Ira Kaufman & Chris Horton ; contributing editor, Alyssa Adkins ; designer, Spencer Ploessl |
| title_short | Digital marketing |
| title_sort | digital marketing integrating strategy and tactics with values a guidebook for executives managers and students |
| title_sub | integrating strategy and tactics with values : a guidebook for executives, managers, and students |
| topic | Internet marketing Marketing Management Online-Marketing (DE-588)7706419-7 gnd Marketing (DE-588)4037589-4 gnd Electronic Commerce (DE-588)4592128-3 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd |
| topic_facet | Internet marketing Marketing Management Online-Marketing Marketing Electronic Commerce Computerunterstütztes Verfahren |
| url | http://lib.myilibrary.com?id=652505 |
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