Why marketing to women doesn't work: using market segmentation to understand consumer needs
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke, England
Palgrave Macmillan
2014
|
| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
| Beschreibung: | 1 Online-Ressource (xxii, 231 Seiten) |
| ISBN: | 9781137358172 9781137358165 |
Internformat
MARC
| LEADER | 00000nmm a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV042361114 | ||
| 003 | DE-604 | ||
| 005 | 20160520 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 150213s2014 |||| o||u| ||||||eng d | ||
| 020 | |a 9781137358172 |c Online |9 978-1-137-35817-2 | ||
| 020 | |a 9781137358165 |c Print |9 978-1-137-35816-5 | ||
| 035 | |a (ZDB-38-EBR)ebr10952915 | ||
| 035 | |a (OCoLC)881518649 | ||
| 035 | |a (DE-599)BVBBV042361114 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-12 | ||
| 082 | 0 | |a 658.8/02 |2 23 | |
| 100 | 1 | |a Darroch, Jenny |e Verfasser |0 (DE-588)171788818 |4 aut | |
| 245 | 1 | 0 | |a Why marketing to women doesn't work |b using market segmentation to understand consumer needs |c Jenny Darroch |
| 250 | |a First published | ||
| 264 | 1 | |a Basingstoke, England |b Palgrave Macmillan |c 2014 | |
| 300 | |a 1 Online-Ressource (xxii, 231 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Women consumers | |
| 650 | 4 | |a Market segmentation | |
| 650 | 4 | |a Marketing |x Psychological aspects | |
| 650 | 4 | |a Marketing |x Sex differerences | |
| 653 | |a Electronic books | ||
| 912 | |a ZDB-38-EBR |a ZDB-30-PQE | ||
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027797577 | ||
| 966 | e | |u http://site.ebrary.com/lib/bsb/Doc?id=10952915 |l BSB01 |p ZDB-38-EBR |q BSB_PDA_EBR_Kauf |x Aggregator |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1804152992591511552 |
|---|---|
| any_adam_object | |
| author | Darroch, Jenny |
| author_GND | (DE-588)171788818 |
| author_facet | Darroch, Jenny |
| author_role | aut |
| author_sort | Darroch, Jenny |
| author_variant | j d jd |
| building | Verbundindex |
| bvnumber | BV042361114 |
| collection | ZDB-38-EBR ZDB-30-PQE |
| contents | Includes bibliographical references and index |
| ctrlnum | (ZDB-38-EBR)ebr10952915 (OCoLC)881518649 (DE-599)BVBBV042361114 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01435nmm a2200409zc 4500</leader><controlfield tag="001">BV042361114</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160520 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">150213s2014 |||| o||u| ||||||eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137358172</subfield><subfield code="c">Online</subfield><subfield code="9">978-1-137-35817-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781137358165</subfield><subfield code="c">Print</subfield><subfield code="9">978-1-137-35816-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-38-EBR)ebr10952915</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)881518649</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV042361114</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-12</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/02</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Darroch, Jenny</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)171788818</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Why marketing to women doesn't work</subfield><subfield code="b">using market segmentation to understand consumer needs</subfield><subfield code="c">Jenny Darroch</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">First published</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Basingstoke, England</subfield><subfield code="b">Palgrave Macmillan</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (xxii, 231 Seiten)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="505" ind1="8" ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Women consumers</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Market segmentation</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield><subfield code="x">Sex differerences</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Electronic books</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-38-EBR</subfield><subfield code="a">ZDB-30-PQE</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027797577</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://site.ebrary.com/lib/bsb/Doc?id=10952915</subfield><subfield code="l">BSB01</subfield><subfield code="p">ZDB-38-EBR</subfield><subfield code="q">BSB_PDA_EBR_Kauf</subfield><subfield code="x">Aggregator</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV042361114 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:19:31Z |
| institution | BVB |
| isbn | 9781137358172 9781137358165 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027797577 |
| oclc_num | 881518649 |
| open_access_boolean | |
| owner | DE-12 |
| owner_facet | DE-12 |
| physical | 1 Online-Ressource (xxii, 231 Seiten) |
| psigel | ZDB-38-EBR ZDB-30-PQE ZDB-38-EBR BSB_PDA_EBR_Kauf |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Darroch, Jenny Verfasser (DE-588)171788818 aut Why marketing to women doesn't work using market segmentation to understand consumer needs Jenny Darroch First published Basingstoke, England Palgrave Macmillan 2014 1 Online-Ressource (xxii, 231 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Psychologie Women consumers Market segmentation Marketing Psychological aspects Marketing Sex differerences Electronic books |
| spellingShingle | Darroch, Jenny Why marketing to women doesn't work using market segmentation to understand consumer needs Includes bibliographical references and index Psychologie Women consumers Market segmentation Marketing Psychological aspects Marketing Sex differerences |
| title | Why marketing to women doesn't work using market segmentation to understand consumer needs |
| title_auth | Why marketing to women doesn't work using market segmentation to understand consumer needs |
| title_exact_search | Why marketing to women doesn't work using market segmentation to understand consumer needs |
| title_full | Why marketing to women doesn't work using market segmentation to understand consumer needs Jenny Darroch |
| title_fullStr | Why marketing to women doesn't work using market segmentation to understand consumer needs Jenny Darroch |
| title_full_unstemmed | Why marketing to women doesn't work using market segmentation to understand consumer needs Jenny Darroch |
| title_short | Why marketing to women doesn't work |
| title_sort | why marketing to women doesn t work using market segmentation to understand consumer needs |
| title_sub | using market segmentation to understand consumer needs |
| topic | Psychologie Women consumers Market segmentation Marketing Psychological aspects Marketing Sex differerences |
| topic_facet | Psychologie Women consumers Market segmentation Marketing Psychological aspects Marketing Sex differerences |
| work_keys_str_mv | AT darrochjenny whymarketingtowomendoesntworkusingmarketsegmentationtounderstandconsumerneeds |