Marketing value metrics: a new metrics model to measure marketing effectiveness
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London
Kogan Page
[2014]
|
| Edition: | 2nd edition |
| Subjects: | |
| Online Access: | TUM01 |
| Physical Description: | 1 Online-Ressource (viii, 317 Seiten) |
| ISBN: | 9780749468989 |
Staff View
MARC
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| author | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_GND | (DE-588)118107585 |
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| contents | Includes bibliographical references at the end of each chapters and index |
| ctrlnum | (ZDB-4-NLEBK)856103 (OCoLC)892244574 (DE-599)BVBBV042361039 |
| dewey-full | 658.80072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
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| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
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| indexdate | 2024-07-10T01:19:31Z |
| institution | BVB |
| isbn | 9780749468989 |
| language | English |
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| physical | 1 Online-Ressource (viii, 317 Seiten) |
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| publisher | Kogan Page |
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| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan 2nd edition London Kogan Page [2014] 1 Online-Ressource (viii, 317 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references at the end of each chapters and index Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Electronic books Marketingmanagement (DE-588)4168907-0 s Effizienzmessung (DE-588)4151076-8 s Mathematisches Modell (DE-588)4114528-8 s 1\p DE-604 Mouncey, Peter Verfasser aut Maklan, Stan Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-7494-6897-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan Marketing value metrics a new metrics model to measure marketing effectiveness Includes bibliographical references at the end of each chapters and index Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4151076-8 (DE-588)4168907-0 (DE-588)4114528-8 |
| title | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_auth | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_exact_search | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_full | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_fullStr | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_full_unstemmed | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_short | Marketing value metrics |
| title_sort | marketing value metrics a new metrics model to measure marketing effectiveness |
| title_sub | a new metrics model to measure marketing effectiveness |
| topic | Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Marketing Management Marketing Cost effectiveness Effizienzmessung Marketingmanagement Mathematisches Modell |
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