Marketing value metrics: a new metrics model to measure marketing effectiveness
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Kogan Page
[2014]
|
| Ausgabe: | 2nd edition |
| Schlagworte: | |
| Online-Zugang: | TUM01 |
| Beschreibung: | 1 Online-Ressource (viii, 317 Seiten) |
| ISBN: | 9780749468989 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing value metrics |b a new metrics model to measure marketing effectiveness |c Malcolm McDonald, Peter Mouncey and Stan Maklan |
| 250 | |a 2nd edition | ||
| 264 | 1 | |a London |b Kogan Page |c [2014] | |
| 300 | |a 1 Online-Ressource (viii, 317 Seiten) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 505 | 8 | |a Includes bibliographical references at the end of each chapters and index | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Cost effectiveness | |
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| 700 | 1 | |a Mouncey, Peter |e Verfasser |4 aut | |
| 700 | 1 | |a Maklan, Stan |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan |
| author_role | aut aut aut |
| author_sort | McDonald, Malcolm 1938- |
| author_variant | m m mm p m pm s m sm |
| building | Verbundindex |
| bvnumber | BV042361039 |
| classification_rvk | QP 600 QP 612 |
| collection | ZDB-4-NLEBK |
| contents | Includes bibliographical references at the end of each chapters and index |
| ctrlnum | (ZDB-4-NLEBK)856103 (OCoLC)892244574 (DE-599)BVBBV042361039 |
| dewey-full | 658.80072 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.80072 |
| dewey-search | 658.80072 |
| dewey-sort | 3658.80072 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2nd edition |
| format | Electronic eBook |
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| id | DE-604.BV042361039 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:19:31Z |
| institution | BVB |
| isbn | 9780749468989 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027797501 |
| oclc_num | 892244574 |
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| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (viii, 317 Seiten) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCOBAE_gekauft |
| publishDate | 2014 |
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| publisher | Kogan Page |
| record_format | marc |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan 2nd edition London Kogan Page [2014] 1 Online-Ressource (viii, 317 Seiten) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references at the end of each chapters and index Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Electronic books Marketingmanagement (DE-588)4168907-0 s Effizienzmessung (DE-588)4151076-8 s Mathematisches Modell (DE-588)4114528-8 s 1\p DE-604 Mouncey, Peter Verfasser aut Maklan, Stan Verfasser aut Erscheint auch als Druck-Ausgabe, Paperback 978-0-7494-6897-2 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- Mouncey, Peter Maklan, Stan Marketing value metrics a new metrics model to measure marketing effectiveness Includes bibliographical references at the end of each chapters and index Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| subject_GND | (DE-588)4151076-8 (DE-588)4168907-0 (DE-588)4114528-8 |
| title | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_auth | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_exact_search | Marketing value metrics a new metrics model to measure marketing effectiveness |
| title_full | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_fullStr | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_full_unstemmed | Marketing value metrics a new metrics model to measure marketing effectiveness Malcolm McDonald, Peter Mouncey and Stan Maklan |
| title_short | Marketing value metrics |
| title_sort | marketing value metrics a new metrics model to measure marketing effectiveness |
| title_sub | a new metrics model to measure marketing effectiveness |
| topic | Marketing Management Marketing Cost effectiveness Effizienzmessung (DE-588)4151076-8 gnd Marketingmanagement (DE-588)4168907-0 gnd Mathematisches Modell (DE-588)4114528-8 gnd |
| topic_facet | Marketing Management Marketing Cost effectiveness Effizienzmessung Marketingmanagement Mathematisches Modell |
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